Weight management and wellbeing has benefitted from COVID-19, with the product area expected to register a second year of double-digit current value growth. With people forced to spend significant amounts of time at home, therefore taking less physical activity, and also sometimes eating more and drinking more due to the stress caused by COVID-19, many people have put on weight and as a result, weight management products are expected to continue to register increased demand.
Herbalife Ukraine is the clear leader in weight management and wellbeing in 2021. The company has a wide assortment of such products which are known to be of high quality.
Like many other countries, Ukraine has problems with sedentary lifestyles, stress, overeating and unhealthy diet, with fatty foods and alcohol remaining popular. Obesity and excess weight have therefore become a problem – in Ukraine the proportion of people with excess weight is estimated to be around 25-27%.
Weight management and wellbeing is expected to register healthy constant value growth over the forecast period. The COVID-19 crisis has made people even more aware of the importance of healthy living.
Meal replacement and supplement nutrition drinks are expected to continue to see the strongest growth rates within weight management and wellbeing in the forecast period due to the increasing product assortment, along with ease of use and convenience. With people’s lives becoming increasingly busy, convenience is expected to become one of the key factors in consumers’ purchasing decisions.
While weight management and wellbeing is expected to register further strong growth over the forecast period, slimming teas will register the lowest constant value growth. Herbal teas are popular, but consumers are not engaging with the specific positioning of slimming teas.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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