Weight Management and Wellbeing in Costa Rica

PROSPECTS

Locals continue to adopt more-integral approaches in relation to weight management

As more of the local population become aware of the need to adopt more-holistic approaches to achieving their weight management and wellbeing goals, their focus continues to move away from “magic” supplementary pills towards more-balanced lifestyles. These lifestyles include healthier eating habits, proper rest and regular physical activity.

Further specialisation is anticipated

It is expected that local consumers will remain interested in boosting their weight loss and wellbeing efforts over the forecast period. They will rely on the use of multiple types of supplements and lifestyle strategies, which shall promote a more-complex interaction between nutrition and physical activity.

Product breakthroughs will influence the category

The promotion of new herbal combination breakthroughs, as well as online weight trackers, support groups and blogs, should begin to play a more-relevant role in the consolidation of new weight management and wellbeing brands and trends over the forecast period. In this context, segmentation efforts should be focused on reaching higher-end buyers and elderly consumers, who will rely more on supplement nutrition drinks on a daily basis, as the population ages and continually looks for additional convenience.

COMPETITIVE LANDSCAPE

Major international competitors remain ahead in sales

Benefiting from consolidated manufacturing and distribution networks, international players continue to dominate weight management and wellbeing sales, with Herbalife International Costa Rica, SRL taking advantage of strong brand-awareness and vast sales coverage developed throughout the years. Consumer recognition of its main brand (Herbalife Formula 1) and positive word-of-mouth references combine with Herbalife’s capacity to reach a broad base of low- and mid-income consumers across rural and urban areas of the country, which is based on having a committed direct selling workforce.

GNC Costa Rica SA strengthens

GNC Costa Rica SA is successfully targeting a niche but developing base of higher-end buyers, whose trust in GNC’s quality claims is rising. GNC’s offering is based on standardised and exclusive lines, which range from meal replacement (GNC Total Lean) to different types of herbal and non-herbal combination weight loss supplements.

New products and innovative, herbal-based formulas are expected

As more local mid- and upper-end local buyers continue to adopt fast-paced modern lifestyles, they are anticipated to keep facing multiple types of weight control and nutritional challenges, based on ageing and lifestyle. This shall keep guaranteeing positive sales prospects for a recognised and emerging base of weight loss supplements, meal replacement and supplement nutrition drinks over the forecast period.

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