Weight Management and Wellbeing in Costa Rica

2020 IMPACT

Stagnant growth in 2020 a result of shifting consumer interest due to COVID-19

Not being considered as a priority during the COVID-19 pandemic, demand for weight management products demand remained less dynamic after March 2020, where expending interests shifted towards more essential products such as vitamins and dietary supplements. In fact, weigh management and wellbeing is expected to see stagnant growth in 2020, mostly due to the declining growth rates anticipated for meal replacement as well as slimming teas.

COVID-19 interrupts busy lifestyles that drove growth towards the end of the review period

Towards the end of the review period, much of the growth of meal replacement and nutrition drinks was attributed to the lifestyle trends of modern fast-paced lives that often prevent nutritional meal preparation at home. However, in 2020, since more consumers are staying home due to lockdown restrictions, and in turn eating healthier foods, RTD proposals suffered from lowered consumption occasions.

While major players such as Herbalife struggle with low-demand in 2020, GNC Costa Rica SA benefitted from expanded distribution networks and continuous innovation

While direct player Herbalife International Costa Rica was able to maintain its strong leading position in 2020, it recorded a decline in current retail value sales for the year due to the overall lowered demand for weight management and wellbeing proposals. In fact, most traditional meal replacement proposals, slimming teas and top-of-mind brands, such as Herbalife Nutrition, Ensure, Delga-C and Sustagen, were affected by the economic uncertainty lived in Costa Rica during 2020, resulting in more modest growth rates when compared to 2019.

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