Weight Management and Wellbeing in Costa Rica

PROSPECTS

Herbal, natural ingredients drive sales as consumers regard them as safe support treatments

During 2019, new combination herbal blends continued to drive consumers’ interest in weight loss supplements. Functional natural ingredients, including turmeric, moringa and garcinia, gained further awareness, being considered safe support treatments that complement more conscious and positive lifestyles that also include healthier eating, regular exercise and self-motivation.

Busy lifestyles benefit the growth of meal replacement and nutrition drinks

Meal replacement and nutrition drinks also continue to grow in line with new lifestyle trends as modern fast-paced lives often prevent nutritional meal preparation at home. Both older people and those looking to control their weight remain the main target consumers of these products, which continue to increase in availability as RTD proposals across a broader range of modern grocery retailers where they incentivise new consumption occasions and additional levels of awareness.

Future new product development opportunities of added-value products to target busy, time-poor middle-aged consumers

The promotion of new herbal combination breakthroughs, as well as online weight trackers, support groups and blogs, should play a more relevant role in the consolidation of new weight management and wellbeing brands and trends over the forecast period. New development opportunities are anticipated for added-value, natural, vegan and organic weight management and wellbeing products over the coming five years.

COMPETITIVE LANDSCAPE

Herbalife leads by far with strong distribution network and direct-selling platform

Traditional meal replacement proposals and top-of-mind nutrition drinks players/brands, such as Herbalife, Ensure, Delga-C and Sustagen, remained the most relevant weight management and wellbeing products available in Costa Rica in 2019. Benefiting from consolidated manufacturing and distribution networks, Herbalife International Costa Rica SRL continues to be a strong leader weight management and wellbeing sales, taking advantage of strong brand awareness and vast sales coverage developed throughout the years.

GNC Costa Rica SA benefits from expanded distribution and innovation

Fourth-ranked GNC’s value proposal in meal replacement and weight loss supplements continues to gain additional penetration amongst a broader base of mid- and upper-income consumers, benefiting from expanded distribution across a range of modern grocery retailers. GNC continues to create new consumption occasions for its top-of-mind meal replacement proposal, Total Lean, being available as RTD options, providing additional consumption convenience to potential buyers.

New added-value, herbal products that not only promote weight loss, but also boost mood and energy levels

As more local mid- and upper-end local buyers continue to adopt fast-paced modern lifestyles, they are anticipated to continue facing multiple types of weight control and nutritional challenges, based on ageing and lifestyle. This will keep guaranteeing positive sales prospects for a recognised and emerging base of weight loss supplements, meal replacement and supplement nutrition drinks over the forecast period.

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