During 2020 demand for some weight management and wellbeing products slowed as consumers focused on avoiding COVID-19, while others looked to cut back on non-essentials due to economic concerns. Sales of weight management and wellbeing are expected to see stronger growth in 2021, however, with the prolonged periods of home seclusion causing many people to put on weight.
Supplement nutrition drinks is expected to remain the most dynamic category in current value terms in 2021. Doctors recommend that some elderly people use supplement nutrition drinks when they lack appetite, have a nutritional deficiency or are at risk of malnutrition.
Amway (Thailand) is expected to build on its lead in weight management and wellbeing in retail value terms in 2021, having recorded dynamic growth throughout the review period. Its popularity is mainly due to its BodyKey by Nutrilite line, which was introduced in 2016 and which now dominates meal replacement.
Supplement nutrition drinks is expected to remain the most dynamic category over the forecast period. These products are mainly consumed by elderly consumers who may be unable to ensure sufficient daily nutrition.
Consumers in Thailand are becoming increasingly knowledgeable about health issues and are keen to maintain or improve their physical appearance. As such, some people are moving towards healthier weight loss routines by eating more carefully and exercising rather than using weight management products.
The distribution of weight management and wellbeing is expected to see further expansion with a shift towards e-commerce and convenience stores, albeit with direct selling remaining the most important distribution channel. Looking to attract new users some players are looking to add convenience to the shopping experience.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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