Weight Management and Wellbeing in Thailand

PROSPECTS

Meal replacement and weight loss supplements set to see fast growth

Thai consumers are increasingly knowledgeable about and aware of health issues and they are keen to maintain or improve their physical appearance. Consumers are moving towards healthier diets and routines by eating more carefully and exercising.

Stricter controls hurting smaller players and benefiting the big guns

It is expected that the share held by players grouped under “others” in weight management and wellbeing will continue shrinking. This is because there are now stricter controls on illegal or counterfeit products in the marketplace that could either have no effects or even cause harm to the users’ health, in the worst-case scenario possibly having fatal results.

Slimming teas to continue underperforming

Already the smallest category as well as only posting low growth rates over the review period, slimming teas is expected to post by some way the lowest CAGR over the forecast period. The reason for the low levels of popularity of slimming tea is the fact that it acts as a natural laxative rather than helping to block food absorption in the digestive system.

COMPETITIVE LANDSCAPE

Amway and Herbalife looking to expand their reach with an increasing internet presence

Amway (Thailand) continued to extend its lead in weight management and wellbeing in retail value share terms in 2019. The company recorded dynamic growth over the review period and has led weight management and wellbeing since 2016, mainly thanks to the introduction of the BodyKey by Nutrilite line.

Players in supplement nutrition drinks broaden their distribution coverage

As the consumption of supplement nutrition drinks benefits from the growing number of elderly consumers in Thailand, leading players, namely Abbott Laboratories (Thailand) and Novartis (Thailand), are increasingly active in distributing their products more widely, supported by marketing and advertising to build brand awareness among key purchasers and end consumers. For example, the Ensure, Isocal and Glucerna brands are available through the Shopee and Lazada e-commerce sites.

Local players have their greatest presence in weight loss supplements

While direct selling and international players maintain strong positions in other areas of weight management and wellbeing, weight loss supplements is well populated by big and small local brands. BioPlus GMP remained the leading company with Bioplus, which offers numerous variants, such as LCH 3L, Extra Plus, and LCH 1000 XMS.

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