Weight Management and Wellbeing in Thailand

PROSPECTS

Meal replacement and weight loss supplements set to see fast growth

Thai consumers are increasingly knowledgeable and aware of health issues and they are keen to maintain or improve their physical appearance. Consumers are moving towards healthier diets and routines by eating more carefully and exercising.

New products and innovation to gain an edge

As brands try to gain a competitive edge, there are expected to be new product ranges with new claims, benefits, formulas or innovations in weight management and wellbeing over the forecast period. This could form a significant part of marketing strategies to boost the sales performance of both international and local brands.

The elderly remain the key users of supplement nutrition drinks

Supplement nutrition drinks are mainly consumed by elderly consumers. These drinks are recommended for older consumers who may be unable to ensure a sufficient daily nutrition intake.

COMPETITIVE LANDSCAPE

Amway (Thailand) digitalises

Amway (Thailand) extended its lead in weight management and wellbeing in retail value share terms in 2018. The company recorded dynamic growth over the review period to lead the category by 2016.

Players in supplement nutrition drinks broaden their distribution coverage

As the consumption of supplement nutrition drinks benefits from the growing number of elderly consumers in Thailand, leading players, namely Abbott Laboratories (Thailand) and Novartis (Thailand) are increasingly active in distributing their products more widely, supported by marketing and advertising to build brand awareness among key purchasers and end-consumers. Thus, Ensure, Isocal and Glucerna are available through the Shopee and Lazada Thailand e-commerce sites.

Local presence is most visible in weight loss supplements

While direct selling and international players maintain strong position in other areas of weight management and wellbeing, weight loss supplements is well populated by big and small local brands. BioPlus GMP remained the leading company with Bioplus, which offers numerous variants, such as LCH 3L, Extra Plus, and LCH 1000 XMS.

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