Executive Summary

Oct 2019
PROSPECTS
Weight management could be a key tool in the fight against obesity

Just as in other countries across the world, obesity is a problem in Peru. In 2018, Euromonitor International data showed that 20% of the population over 18 was obese and a further 37% was overweight.

Direct selling a major contributor to weight management and wellbeing sales

The direct selling channel holds a sizeable share in weight management and wellbeing, along with drugstores/parapharmacies and vitamins and dietary supplements specialist retailers. Many local and small brand owners are interested in weight management and wellbeing and are using the direct selling business model as a good one for distributing their products, particularly with lots of people at low socioeconomic levels seeing this model as an interesting opportunity for making a living.

Government’s octagon food warning labels enjoying some success

As part of its Law on the Promotion of a Healthy Diet, the Peruvian government has decreed that warnings must be displayed on the front of packaging labels of food products that exceed established limits for salt, sugar, saturated fat and transfats. These come in the form of nutritional warning octagons on the packaging.

COMPETITIVE LANDSCAPE
Abbott Laboratorios remains the major player in weight management and wellbeing

Ensure, a supplement nutrition drink from Abbott Laboratorios, continued to be the leading brand in weight management and wellbeing in 2019. The product is aimed at older consumers and is used as a complement to the daily diet to fight the loss of muscles due to the ageing process.

Herbalife using influencers, FuXion looking to collagen-based beauty powders

Herbalife has been continuing to capitalise on its successful marketing efforts using influencers. The influencers have been showing the company’s brands on social media as well as alerting their followers to any promotions that are being run.

Private label to take more share?

Pharmacy chains are pushing the sales of their own private label lines, often to the detriment of the international brands, with the private label products generally being approximately 30% less expensive. Private label imports have tripled over the last 2-3 years, providing direct competition to players such as Abbott Laboratorios.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Weight Management and Wellbeing in Peru

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in Peru?
  • What are the major brands in Peru?
  • What is the market size of Weight Management in Peru?
  • What are the major brands in Peru?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in Peru?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Weight Management and Wellbeing in Peru - Category analysis

HEADLINES

PROSPECTS

Weight management could be a key tool in the fight against obesity
Direct selling a major contributor to weight management and wellbeing sales
Government’s octagon food warning labels enjoying some success

COMPETITIVE LANDSCAPE

Abbott Laboratorios remains the major player in weight management and wellbeing
Herbalife using influencers, FuXion looking to collagen-based beauty powders
Private label to take more share?

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Consumer Health in Peru - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to grow
Possible changes for generic analgesics; fight against illegal trade continues
Opportunities for natural products, with rising obesity levels also offering growth potential
InRetail continues expanding its store network; e-commerce also growing
Continued growth expected on the back of innovation and education

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources