The COVID-19 pandemic lowered the focus many people had on losing weight since it is not considered an essential factor of daily life. With limited social opportunities available to Peruvians in both 2020 and 2021, due to pandemic restrictions, consumers are slowly resuming former lifestyles in 2022, but it has not been of major importance.
Peruvians are becoming more health-conscious and aware of their health. As such they are more open to embracing healthy eating and physical activity habits that allow them to maintain their weight levels and improve their health.
The success of supplement nutrition drinks brands Maddre and Similac Mama which target very specific audiences suggests there could be further potential in meeting the needs of other consumer segments. Whilst Maddre and Similac Mama target expectant and breastfeeding mothers, there could be sales potential from developing supplement nutrition drinks targeted at seniors, children and athletes.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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