Just as in other countries across the world, obesity is a problem in Peru. In 2018, Euromonitor International data showed that 20% of the population over 18 was obese and a further 37% was overweight.
The direct selling channel holds a sizeable share in weight management and wellbeing, along with drugstores/parapharmacies and vitamins and dietary supplements specialist retailers. Many local and small brand owners are interested in weight management and wellbeing and are using the direct selling business model as a good one for distributing their products, particularly with lots of people at low socioeconomic levels seeing this model as an interesting opportunity for making a living.
As part of its Law on the Promotion of a Healthy Diet, the Peruvian government has decreed that warnings must be displayed on the front of packaging labels of food products that exceed established limits for salt, sugar, saturated fat and transfats. These come in the form of nutritional warning octagons on the packaging.
Ensure, a supplement nutrition drink from Abbott Laboratorios, continued to be the leading brand in weight management and wellbeing in 2019. The product is aimed at older consumers and is used as a complement to the daily diet to fight the loss of muscles due to the ageing process.
Herbalife has been continuing to capitalise on its successful marketing efforts using influencers. The influencers have been showing the company’s brands on social media as well as alerting their followers to any promotions that are being run.
Pharmacy chains are pushing the sales of their own private label lines, often to the detriment of the international brands, with the private label products generally being approximately 30% less expensive. Private label imports have tripled over the last 2-3 years, providing direct competition to players such as Abbott Laboratorios.
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This industry report originates from Passport, our Consumer Health market research database.