Weight management and wellbeing products benefitted from the pandemic, as many consumers put on weight during the lockdown and as a result purchased weight management products to help them lose the excess weight. In 2021, current value growth is still expected to be high, though a little lower than 2020, as society gradually opens up and more normal living resumes.
Forté Pharma is set to continue leading weight management and wellbeing in 2021. The company is expected to see a slight increase in its value share in 2020 despite increasing competition from smaller players.
COVID-19 accelerated the shift away from traditional channels towards e-commerce retailers and in 2021, over a quarter of value sales of weight management and wellbeing products are expected to be through e-commerce channels. However, this shift had been happening even before the pandemic.
The outlook for weight management and wellbeing is positive over the forecast period, with value growth higher than the review period. The COVID-19 crisis has made people even more aware of the importance of healthy living.
Although the product area will grow over the forecast period, penetration will remain fairly low overall due to the prevalence of home remedies for weight loss that use natural, everyday ingredients such as apple cider vinegar or warm lemon juice. Home remedies will remain an obstacle, especially as consumers are now able to share strategies and recipes more easily online through social media channels.
Official data shows that around 2.5 million people suffer from diabetes in Morocco.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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