Weight management and wellbeing will continue to perform positively over the forecast period, with robust growth in volume and current value sales projected for meal replacement and weight loss supplements. The appeal of these categories should steadily expand as more Moroccans become overweight or obese and better informed about the increased risk of associated health problems such as heart disease, high blood pressure, type 2 diabetes etc.
While the outlook for weight management and wellbeing over the forecast period is favourable on the whole, it will remain a relatively niche category that primarily attracts more affluent female consumers in urban areas. Growth potential will be restricted as many people continue to favour natural weight loss methods such as regular exercise and more balanced diets, which are widely perceived as healthier and frequently recommended by doctors and nutritionists.
It is expected e-commerce will make further gains in terms of weight management and wellbeing distribution over the forecast period. Although the penetration of the channel in this category is already much higher than in most areas of the consumer health market, it should continue to benefit from the fact that changes brought about by COVID-19 have recently made Moroccans more comfortable with online shopping and strengthened appreciation for the convenience, variety and potential for better price deals this method affords, Similarly, the pandemic has compelled store-based retailers such as pharmacies to invest more in their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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