New lifestyles are acting to limit growth in weight management and wellbeing. As in many other European countries, in Spain there is a growing awareness about practising healthy habits to contribute to better overall health.
As is happening globally, looking thin, young and fashionable has increasingly become a social value in Spain. This social value has been exacerbated by the global rise of the “selfie culture” and constant exposure to idealised images of Spaniards – men, female and even children – via the media.
According to the Institute for Health Metrics and Evaluation, the cost of obesity and being overweight to Spain’s health service was around EUR1.7 billion in 2018, which represented around 2% of the Spanish health budget.
There was no change at the top in weight management and wellbeing in 2019, with Herbalife’s Herbalife Nutrition weight loss supplements still the clear leader and Nutrition & Sante Iberia, with its range of meal replacement products, a strong second. Herbalife continues to benefit from its active role in Spain in sponsoring female-related activities such as Spanish female footballers or the female amateur paddle league.
Innovation is still a key factor in this category, with Spanish consumers of weight management and wellbeing products still looking for a “magic pill” to help them lose weight. In 2019, Perrigo launched a new product under its umbrella brand XL-S, XL-S Forte, which is claimed to offer faster and better results.
Spaniards looking to lose weight or in search of a healthier profile are increasingly exploring alternatives. As a consequence, other categories are increasingly representing competition for weight management and wellbeing.
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This industry report originates from Passport, our Consumer Health market research database.