Weight Management and Wellbeing in Spain

PROSPECTS

Increasing importance of self-image

As is happening globally, looking thin, young and fashionable has increasingly become a social value in Spain. This social value has been exacerbated by the global rise of the “selfie culture” and constant exposure to idealised images of Spaniards – men, female and even children – via the media.

Weight management to be reimbursed?

According to the Institute for Health Metrics and Evaluation, the cost of obesity and being overweight in Spain was around EUR1,700 million in 2018, which represented around 2% of the Spanish health budget. This percentage is set to grow in the coming years, as the prevalence of obesity and being overweight has reached alarming figures.

Blurred lines between weight management and sports nutrition pose a threat

Over the forecast period, and following the trend seen towards the end of the review period, Spaniards are set to be tempted to try different ways of losing weight and to follow a healthier lifestyle. Spaniards may look beyond weight management and wellbeing products to deliver healthy lifestyles founded on integrated dietary and exercise regimes.

COMPETITIVE LANDSCAPE

No change at the top

Weight management and wellbeing continued to be dominated in 2018 by leading players within meal replacement and weight loss supplements, categories that account for the bulk of value sales. As a consequence, Herbalife International de Espana remained the leader, and along with Nutrition & Sante Iberia, continued to dominate sales of weight management and wellbeing in the country.

Competition is intensifying within weight loss supplements

OTC obesity products, and the leading brand GSK Consumer Healthcare’s Alli, still had a great deal of potential in 2018. This was because OTC obesity products were still not very popular in Spain, as Spaniards prefer weight loss supplements and/or Rx treatments.

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