Thanks to the continued growth of most developed brand ranges and consumer’s desire for health and wellness, weight management and wellbeing is set to see strong growth over the forecast period. Unlike most other consumer health categories, this is a relatively new category with significant growth potential.
Social media and mainstream advertising is set to have a significant impact on value sales of weight management and wellbeing products over the forecast period. Direct selling and home shopping are both important channels in this category too and so companies specialising in these channels will play a key role in the weight management and wellbeing category overall.
The weight management and wellbeing category will benefit from changing lifestyles and the rising number of people dieting in the forecast period. Many consumers will begin to transition from weight management to meal replacement as their concerns will be focused more on maintaining healthy weight than losing weight quickly.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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