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Country Report

Weight Management in

Weight Management and Wellbeing in Bulgaria

17 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Obesity in men increases over the review period

According to research published by the National Statistical Institute in late 2016, between 2008-2014 the share of obese men in Bulgaria increased from 58% to 62%. This negative trend in terms of the increasing number of overweight consumers is likely to continue over the forecast period.

Focus on age, gender and individualisation

Pharma companies are directing their focus towards specific consumer groups by age and gender. This strong customisation is resulting in the launching of products with innovative packaging and delivery formats like mouth sprays and paper-based bottle packaging, etc.

Weight management as a long-term process rather than a short-term goal

There is a growing trend towards moving away from “magic” weight loss claims like “lose 10kg in a week without exercise or a healthy diet” and towards high protein diets, exercise plans, and digital and personalised weight management tools. Although beauty and fashion trends continue to be a strong motivator, especially amongst younger consumers, healthy ageing and long-term prevention of chronic diseases thorough maintaining a healthy weight are taking over short-term weight loss goals.

COMPETITIVE LANDSCAPE

Direct sellers like Oriflame benefit from growing health and wellness trends

Oriflame Bulgaria EOOD is one of the leading direct sellers in Bulgaria with strong legacy and well-trusted product portfolio. The company has developed an innovative meal replacement formula, Wellness, which remained popular in 2017 driven by the increased health awareness of urban consumers.

Smart distribution viewed as an efficient way to raise brand awareness in this highly competitive environment

Some of the niche brand owners like Mirta Medicus EOOD have adopted smart distribution to standout in this highly competitive environment. The company developed partnerships with niche retailers like Lukoil gas station in order to generate brand awareness and visibility.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Obesity in men increases over the review period

Focus on age, gender and individualisation

Weight management as a long-term process rather than a short-term goal

COMPETITIVE LANDSCAPE

Direct sellers like Oriflame benefit from growing health and wellness trends

Smart distribution viewed as an efficient way to raise brand awareness in this highly competitive environment

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

"Healthy year" for consumer health

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

Consumer health remains concentrated in a few urban centres

Pharmacy consolidation continues

Gearing up for smart growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Weight Management and Wellbeing in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Obesity in men increases over the review period

Focus on age, gender and individualisation

Weight management as a long-term process rather than a short-term goal

COMPETITIVE LANDSCAPE

Direct sellers like Oriflame benefit from growing health and wellness trends

Smart distribution viewed as an efficient way to raise brand awareness in this highly competitive environment

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Weight Management and Wellbeing in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Obesity in men increases over the review period

Focus on age, gender and individualisation

Weight management as a long-term process rather than a short-term goal

COMPETITIVE LANDSCAPE

Direct sellers like Oriflame benefit from growing health and wellness trends

Smart distribution viewed as an efficient way to raise brand awareness in this highly competitive environment

CATEGORY DATA

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

"Healthy year" for consumer health

Public health challenges posed by environmental and socio demographic factors support lasting demand for preventive medication

Consumer health remains concentrated in a few urban centres

Pharmacy consolidation continues

Gearing up for smart growth

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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