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Country Report

Weight Management in

Weight Management and Wellbeing in Bulgaria

Dec 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Liquid drainers trending over the review period

Liquid drainers positioned as weight loss supplements enjoyed great popularity in 2017-2018, driven by extensive marketing campaigns and increasing product variety. Liquid drainers were perceived as a natural and innovative method to reduce weight without side effects.

Rising wellness in Bulgaria fosters long-term approach to weight management

Following global trends, Bulgarian consumers increasingly view weight management in the context of longevity, mental, physical health rather than a function of specific weight targets in a short period of time. The growing popularity of yoga and vegan lifestyles amongst urban consumers boosted the popularity of diets incorporating raw foods such as fruits, nuts, vegetables, spices and herbs.

Digitalisation trends shape attitudes towards weight management

The sports culture has increased dramatically amongst the younger urban population in Bulgaria. Awareness amongst the digital generation regarding the need to maintain healthy weight and an attractive physique became a key aspect of the emerging modern urban culture.

Competitive Landscape

Direct sellers intensively compete

At the end of the review period, Herbalife Bulgaria - a pioneer amongst direct sellers in meal replacement in Bulgaria, was increasingly challenged by more aggressive direct sellers such as Amway and Oriflame Bulgaria. The ability and competence of direct sellers to engage directly with consumers on an individual level was in line with the popular individualisation trends in weight management.

Vitaslim Bulgaria leveraging innovation trends in weight management

The local leader Vitaslim OOD was pressured by growing competition to sustain an innovative image and consumer loyalty. In 2018, the company made several new launches, mainly brand extensions of existing brands, with different formats or pack sizes such as Vitaslim Dren in liquid format, Vitaslim Line chewing gum, and Vitaslim Eat&Fit raw bar.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Bulgaria - Category analysis

ANALYSIS

Headlines

Prospects

Liquid drainers trending over the review period
Rising wellness in Bulgaria fosters long-term approach to weight management
Digitalisation trends shape attitudes towards weight management

Competitive Landscape

Direct sellers intensively compete
Vitaslim Bulgaria leveraging innovation trends in weight management

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Context

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Bulgaria

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Bulgaria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Bulgaria

Consumer Health in Bulgaria - Industry Overview

ANALYSIS

Executive Summary

Sustainable growth of consumer health
Value and affordability shape demand for consumer health
Wholesalers and distributors offer additional services
Consumer-centricity powered by digitalisation
Modernisation efforts in Bulgaria promise stable growth for consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in Bulgaria

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Bulgaria vs Other Geographies
Households with a Disposable Income Over USD25,000 - Bulgaria

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Megatrends

Country Report

Weight Management and Wellbeing in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Liquid drainers trending over the review period

Rising wellness in Bulgaria fosters long-term approach to weight management

Digitalisation trends shape attitudes towards weight management

Competitive Landscape

Direct sellers intensively compete

Vitaslim Bulgaria leveraging innovation trends in weight management

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Bulgaria - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Bulgaria - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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