Country Report

Weight Management in

Weight Management and Wellbeing in Bulgaria

Nov 2020

US$990

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Executive Summary

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2020 IMPACT

COVID-19 boosts demand for weight supplements, encouraging consumers to focus on health and diet

Weight management and wellbeing registered an acceleration in sales growth in 2019 as rising demand was driven by a growing number of consumers viewing the lockdown period as an opportunity to focus more on personal health and wellbeing, including paying closer attention to their diet and weight loss. An increased interest in fitness activities and online personal training sessions were combined with weight management products such as meal replacement and weight loss supplements to help consumers achieve weight loss targets.

Weight loss supplements retain popularity in 2020, attracting strong consumer loyalty

Weight loss supplements continue to register a strong performance in 2020, driving the overall growth of weight management products. Vitaslim is expected to lead weight loss supplements in Bulgaria in 2020, expanding its product range with a series of new launches across dietary supplements and weight loss supplements.

New product launches maintain interest in weight management products in 2020

2020 saw growth in weight management and wellbeing strong supported by new product development as the leading players seek to leverage innovation to improve their positions in the category. For example, Oriflame Bulgaria focused on expanding its presence in weight management, in particular focusing on meal replacement products which were among the top performing for Oriflame Bulgaria.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
What is the market size of Weight Management in Bulgaria?
What are the major brands in Bulgaria?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for weight supplements, encouraging consumers to focus on health and diet

Weight loss supplements retain popularity in 2020, attracting strong consumer loyalty

New product launches maintain interest in weight management products in 2020

RECOVERY AND OPPORTUNITIES

Marketing and promotions remain essential to success in weight management and wellbeing, particularly digital engagement

Meal replacement products expected to see strong growth into forecast period

Demand for OTC obesity continues to decline

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Weight Management and Wellbeing in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 boosts demand for weight supplements, encouraging consumers to focus on health and diet

Weight loss supplements retain popularity in 2020, attracting strong consumer loyalty

New product launches maintain interest in weight management products in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand for weight supplements, encouraging consumers to focus on health and diet

Weight loss supplements retain popularity in 2020, attracting strong consumer loyalty

New product launches maintain interest in weight management products in 2020

RECOVERY AND OPPORTUNITIES

Marketing and promotions remain essential to success in weight management and wellbeing, particularly digital engagement

Meal replacement products expected to see strong growth into forecast period

Demand for OTC obesity continues to decline

CATEGORY DATA

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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