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Weight Management and Wellbeing in Bulgaria

September 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Slimming Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Slimming Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Slimming Products in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Slimming Products in Bulgaria?
  • Which are the leading brands in Slimming Products in Bulgaria?
  • How are products distributed in Slimming Products in Bulgaria?
  • How has the regulatory and operating environment for Slimming Products changed in Bulgaria?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Slimming Products
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Weight Management and Wellbeing in Bulgaria - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 shifts the focus of the category to health and wellbeing
Slimming teas to show slower recovery as consumers were preoccupied with health rather than beauty and weight loss
Direct sellers with a strong focus on meal replacement

PROSPECTS AND OPPORTUNITIES

Higher consumer awareness of the need to support healthy weight as a long-term trend post COVID-19
Convenient and time-saving meal replacement protein powder on the rise
Accelerated digitalisation trends as growth driver in weight management

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2016-2021 Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021 Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021 Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026 Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

Consumer Health in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
Growth drivers of consumer health in 2021
Accelerated consolidation trends and increased focus on generics following the pandemic
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021 Table 8 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2016-2021 Table 10 Sales of Consumer Health by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Consumer Health: % Value 2017-2021 Table 12 LBN Brand Shares of Consumer Health: % Value 2018-2021 Table 13 Distribution of Consumer Health by Format: % Value 2016-2021 Table 14 Distribution of Consumer Health by Format and Category: % Value 2021 Table 15 Forecast Sales of Consumer Health by Category: Value 2021-2026 Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Slimming Products research and analysis database.

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