COVID-19 has heightened interest in health and wellness issues, resulting in Portuguese consumers increasingly opting for preventative behaviour to avoid serious health problems. Weight control is part of this trend as being overweight has been recognised as a factor that can exacerbate some diseases, including COVID-19, or cardiovascular problems, for instance.
Importance of self-image and the pressure to keep physically fit was already an emerging trend before COVID-19, encouraged by social networks and the “selfie” culture. This trend has continued to gain ground with remote working and the prevalence of video conference calls as consumers tend to notice their “faults” on camera more than when looking in the mirror.
Herbalife is set to retain its convincing leadership of weight management and wellbeing in 2021 due to its wide range of well-established products under the recognised Formula 1 brand which dominates meal replacement. The company benefits from a strong direct selling strategy in addition to active product development over the review period where it introduced new flavours and new formats.
Weight management and wellbeing is expected to register positive growth over the forecast period. Two main factors, as noted in 2021, are expected to have a positive impact on demand for these products.
A possible threat to faster growth would be the increasing perception amongst some Portuguese consumers that “quick fix” techniques to losing weight do not exist, do not give lasting results or are unhealthy. An increasing number of consumers may opt for more sustainable weight loss methods such as following a more balanced diet instead of using weight management.
The distribution of weight management is divided into many different channels, with direct selling retaining its popularity compared to its position in other consumer health categories. This is likely to continue over the forecast period.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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