The importance of body image and pressure to “get into shape” was already an emerging trend prior to COVID-19, encouraged by social media and rise of the “selfie” culture. Moreover, a younger generation of consumers, already hooked on their smartphones, spent even more time on social media during the pandemic, supported by the meteoric rise of TikTok, which is rapidly becoming the go-to social media platform for Gen Zs and millennials.
The Portuguese economy is still vulnerable, having been impacted by the COVID-19 pandemic, and more recently, by the conflict in Ukraine. During the forecast period, rising prices as a result of inflationary pressures will have a negative effect on consumer purchasing power, leading to reduced expenditure on consumer health products considered as non-essential, such as weight management and wellbeing products.
Consistent with a rising level of health conscious amongst the Portuguese population, a growing number of consumers will look to adopt a more holistic, natural approach to solving their health issues, and this could extend to losing weight. For example, following a more balanced diet, engaging in regular exercise or checking food labels for fat or sugar content could reduce demand for weight management and wellbeing products over the forecast period.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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