Weight Management and Wellbeing in Canada

PROSPECTS

Ageing population continues to drive supplement nutrition drinks

Weight management and wellbeing is driven by the ageing population and by ongoing healthy lifestyle trends. Supported by the nutritional needs of the ageing population, supplement nutrition drinks posted the fastest retail value growth in 2018.

Increasing obesity fails to drive growth in weight management and wellbeing

Continually rising obesity rates in Canada have failed to spark growth in weight management and wellbeing. Obesity rates have increased across all age levels and regions, and a Canadian Senate Committee report on obesity in Canada stated that almost two thirds of adults and one third of children are obese or overweight.

Connected consumers taking control of health and wellbeing

Consumers are increasingly taking control over their weight management through a plethora of mobile applications, social media channels and websites with diet, nutrition and fitness information. Consumers use these tools to read and post product reviews, share success stories, foster a sense of community that motivates and supports weight management goals, as well as track calories and accomplishments in their weight loss journeys.

COMPETITIVE LANDSCAPE

Abbott Laboratories continues to lead sales in Canada

Abbott Laboratories consolidated its leading position in 2018 by leveraging its Ensure and Glucerna supplement nutrition drinks. Abbott Laboratories has developed the positioning and flavour of its products to target specific consumer segments.

Brands dominate competitive landscape

Brand names maintained dominant roles in weight management and wellbeing in Canada in 2018. The leading three players, Abbott Laboratories, Slim-Fast Foods Co and Novartis Nutrition (GBO Nestlé), leveraged the marketing and distribution power of their key brands to grow and consolidate their positions.

Weight loss supplements faces headwinds

Weight loss supplements is one of the most fragmented within weight management and wellbeing. Despite occasional negative media attention over the risks of weight loss supplements and criticism from nutritionists over product effectiveness, the category continues to eke out gains supported by consumers seeking immediate and convenient solutions to weight management.

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