Over the forecast period, product positioning is expected to benefit weight management and wellbeing, especially with liquid formats such Premier Protein and supplement nutrition drinks such as Ensure. The products are positioned and promoted as convenient nutritional supplements that deliver specific amounts of protein and calories compared with ready meals.
Supplement nutrition drinks is expected to perform particularly well over the forecast period. The category will continue to benefit from population ageing as supplement nutrition drinks are gaining popularity among older people seeking more convenient ways to improve their nutrient intake and maintain healthy body weight.
The strong presence of several renowned international brands will continue to limit private label penetration in weight management and wellbeing. Penetration is highest in supplement nutrition drinks, where President’s Choice from Loblaw Cos remains the top private label line in value terms thanks to the success of its Nutri-Total Meal Replacement.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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