Weight Management and Wellbeing in Canada

PROSPECTS

Rising obesity rates bode well for weight management and wellbeing

According to Statistics Canada, in 2017 60% of Canadians were considered obese or overweight. Approximately 33% of people over 60 years old were considered obese, as compared to 21% of 18-39-year-olds.

Population ageing continues to drive demand for supplement nutrition drinks

Supplement nutrition drinks posted the fastest growth in current value sales in 2019, and looks set to remain the most dynamic performer in this respect over the forecast period. The category will continue to benefit from population ageing, as supplement nutrition drinks are gaining popularity among older people seeking more convenient ways to improve their nutrient intake and maintain a healthy body weight.

Importance of online marketing strategies grows

More Canadians are turning to technology to aid their weight management efforts. For example, consumers are increasingly using calorie counting and meal tracking apps such as FatSecret, and accessing weight loss recipes, tips and advice via social media platforms.

COMPETITIVE LANDSCAPE

Abbott Laboratories maintains its overall lead in 2019

Abbott Laboratories continued to lead weight management and wellbeing in value terms in 2019. It remained the clear leader in supplement nutrition drinks, where its Ensure and Glucerna brands placed first and third, respectively, with Novartis Nutrition Canada’s Boost finishing second.

Slim Fast set to benefit from investment following Glanbia acquisition

Following its acquisition of Slim Fast in late 2018, Glanbia Plc claimed the second leading position in weight management and wellbeing in 2019. Slim Fast saw its value share in meal replacement increase from 2018, strengthening its already dominant position in the category.

Popularity of well-known brands limits potential of private label lines

The strong presence of several renowned international brands continued to limit private label penetration in weight management and wellbeing in 2019. Penetration was highest in supplement nutrition drinks, where President's Choice from Loblaw Cos Ltd remained the top private label line in value terms thanks to the success of its Nutri-Total Meal Replacement.

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