All significant categories of weight management and wellbeing (OTC obesity remains negligible) are expected to see positive retail volume growth through the forecast period, even as the number of weight loss options increases. Meal replacement is expected to post the fastest CAGR, garnering interest as obesity and weight gain concerns continue to increase in line with busy modern lifestyles.
The prescription drug Ozempic, marketed in Canada by Novo Nordisk, treats adults with type 2 diabetes. Ozempic trended as a weight loss remedy on social media and other media during 2023.
E-commerce has emerged as a significant retail channel for weight management and wellbeing, and it is well placed to gain further retail value share over the forecast period. As in other consumer health categories, retailers and brand owners continue to invest in e-commerce and omnichannel capabilities to better reach and serve consumers, Canadians have become more comfortable with online purchases since the COVID-19 pandemic.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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