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Learn moreNov 2020
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In the review period, there was an increasing awareness of fitness and body image amongst Vietnamese consumers, especially amongst the younger generation living in big cities such as Hanoi and Ho Chi Minh City, due to peer pressure stemming from engaging in social media. This was an outcome of various actions carried out by the government.
Within weight management and wellbeing, meal replacement is expected to see the fastest growth rate in both current value and volume terms in 2020. Although the unit price of meal replacement products is considered to be high compared with the average income in Vietnam, more people are proving willing to spend on these goods as they are convenient and provide the right nutrition in each meal.
In 2020, Abbott Vietnam is expected to maintain its lead in weight management and wellbeing in value terms, thanks to its dominant value share within supplement nutrition drinks. The key reasons for the success of the company are its strong brand reputation, dynamic marketing activity and wide distribution network across Vietnam.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Vietnam market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.