Weight management and wellbeing has seen an acceleration in growth in 2021, although growth is exaggerated by its emergence from a very low base. The category is extremely immature and currently is exclusively made up of weight loss supplements.
Sales in 2021 are coming under increasing pressure from the economic impact of COVID-19 on Algerian consumers. Inflation is on the rise following the devaluation of the Algerian dinar, there has been a significant fall in hydrocarbon production and unemployment is rising, and the economy contracted sharply in 2020 because of restrictions put in place to contain the pandemic.
The limited size of the category is demonstrated by the fact that the top two brands, Les 3 chênes’ Mincir 1618 and Ultimate Nutrition Inc’s Fat Bloc generate over half of 2021 value sales. The category is dominated by imported international brands, and there is no domestic producer of these products.
Weight management and wellbeing is forecast solid growth over the forecast period, helped in part by ongoing emergence from a very low base. Importantly, users of these products are typically wealthy middle-class urban consumers, a base that will be hit less hard by the ongoing economic impact of the pandemic over the forecast period.
The extreme immaturity of the category offers potential going forward. Sales of weight management products are set to continue expanding through new product developments, more advertising in magazines and the rising purchasing power of women as they enter the workforce.
In 2021, there is an extremely limited selection of products, and the success of these products clearly points the way to the potential for new products. Slimming teas could achieve significant sales over the forecast period.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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