Weight Management and Wellbeing in Algeria

PROSPECTS

Weight management and wellbeing will continue posting good growth

Weight management and wellbeing is projected to perform solidly over the forecast period as a result of better brand availability and the dominant position of premium products in the category. Furthermore, health-and-beauty-awareness is growing among Algeria’s urban consumers, particularly women, who are increasingly influenced by magazines and other forms of the media to purchase all types of weight loss supplements to help them reach their weight loss goals more quickly.

Weaker growth is expected for weight management and wellbeing over the forecast period

Weight management and wellbeing is expected to generate a respectable value CAGR at constant 2018 prices over the forecast period, but the rate will be lower than the value CAGR recorded over the review period. This projected slowdown is chiefly attributed to declining disposable income levels, driven by economic hardship.

More products launches in the category are expected over the forecast period

The rising enthusiasm for weight management and wellbeing products in Algeria can be attributed at least partially to the influence of the media in Europe and the US, and this is likely to encourage domestic companies to launch weight management and wellbeing products at standard prices during the forecast period. The slimming teas category is likely to expand to a significant sales level at some point during the forecast period as, at the end of the review period, these products were already becoming more noticeable on the shelves of chemists/pharmacies under brands such as Tilman Tisane Elimin Fresh, although sales in the category remained negligible in 2018.

COMPETITIVE LANDSCAPE

Les 3 Chênes maintains its leadership in weight management and wellbeing

The French laboratory Les 3 Chênes remains the leading player in weight management and wellbeing in Algeria in 2018. The company is present exclusively through imported weight loss supplements, where it offers the top-selling brand Mincir 1618.

International brands lead the category

Imported international brands such as the leading brand Mincir 1618, CLA, Fat Bloc and Perfect Diet dominated sales of weight management and wellbeing products in Algeria in 2018. The remaining value share was highly fragmented and split between a wide variety of brands imported from Europe, China and Middle East, which do not have a regular presence and therefore cannot be tracked accurately.

The Slimming Plus brand gains ground although it is threatened by a negative perception

The Slimming Plus brand was launched in Algeria few years ago. Imported from China, the brand has been achieving rising popularly among high-income women living in urban neighbourhoods.

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