Weight management and wellbeing is expected to register muted current value growth in 2021. Meal replacement and OTC Obesity will register negative value growth, while supplement nutrition drinks on the other hand will register a healthy rise in value sales.
Vitamins and dietary supplements players such as Vitaco, Good Health and Herbalife Nutrition, have key positions in the weight management landscape, with their extensive ranges of weight loss supplements. These companies are marketing weight management products with the help of free recipes and articles on health.
The increased amount of people working from home has had a negative impact on weight management products. There has been much more home cooking, with many aspiring cooks honing their skills.
Weight management and wellbeing will register muted constant value growth over the forecast period. This is largely because consumers are increasingly taking a more holistic approach to weight loss.
While the outlook for weight management and wellbeing is bleak overall, it is a different story for supplement nutrition drinks which will register healthy constant value growth over the forecast period. Value sales will be partly driven by the ageing population.
OTC obesity is set to register minimal constant value growth over the coming years, suffering from the growing health and wellness trend. This trend encourages consumers to focus on healthier lifestyles, avoiding pills and quick-fixes in favour of healthier eating and exercise.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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