With growing concerns over the high rates of obesity in New Zealand there is likely to be a growing interest in ways to lose weight. Despite this, weight management and wellbeing is expected to register only modest value growth over the forecast period (at constant 2022 prices).
Supplement nutrition drinks is expected to remain the most dynamic category over the forecast period and the one area that is predicted to see more significant gains. This is because these products have not been tainted with the same negative ‘crash diet’ perceptions as other categories.
Meal replacement and OTC obesity are projected to suffer particularly from the trend towards a more holistic approach to health with both categories set to see a decline in sales over the forecast period (in value terms at constant 2022 prices). More successful players will likely be those that align with the growing health and wellness trend, with many likely to look to offer a more holistic approach over the forecast period.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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