Weight Management and Wellbeing in Lithuania

2021 DEVELOPMENTS

Obesity and influencers drive sales of weight management and wellbeing in 2021

Restrictions on movement are leading to many consumers being at home more often, working, studying and shopping online, as well as spending their free time watching television and playing computer games. Consequently, this lack of mobility is helping to drive renewed consumer interest in weight management and wellbeing in 2021, as many people put on weight during the country’s lockdowns.

Obesity a public health problem in 2021 and government should take action

According to weight management and wellbeing insiders, consumers’ lack of movement is likely to drive public health problems in the future. Therefore, the Lithuanian government should take action to address these challenges of reduced mobility and its concurrent obesity factors.

Herbalife remains the leading player in 2021, while local players focus on slimming teas

Herbalife Nutrition Ltd remains the leader in weight management and wellbeing in 2021 by some distance. It pioneered weight management and wellbeing products in Lithuania during the 1990s and has established a high level of trust with consumers.

PROSPECTS AND OPPORTUNITIES

Weight management and wellbeing sales to slow during the forecast period

As lockdown restrictions are eased in 2021, many Lithuanians still prefer not to return to sports clubs and prefer online meetings resulting in consumers moving less often. As a result, obesity rates are continuing to rise and with the population steadily ageing, constant retail values sales are set to be positive over the forecast period.

New players with new products likely to enter weight management and wellbeing during the forecast period

Demand for weight management and wellbeing products is anticipated to be positive, which will lead to new products being launched and new players entering the competitive landscape during the forecast period. Additionally, it is likely that more weight management programmes will be developed during the forecast period that will also sell weight loss management and wellbeing products.

Sales of slimming teas likely to see highest growth during the forecast period

Slimming teas is set to post the highest rate of constant retail value sales growth in weight management and wellbeing during the forecast period. Slimming teas are not really perceived as weight management products by Lithuanian consumers.