Restrictions on movement are leading to many consumers being at home more often, working, studying and shopping online, as well as spending their free time watching television and playing computer games. Consequently, this lack of mobility is helping to drive renewed consumer interest in weight management and wellbeing in 2021, as many people put on weight during the country’s lockdowns.
According to weight management and wellbeing insiders, consumers’ lack of movement is likely to drive public health problems in the future. Therefore, the Lithuanian government should take action to address these challenges of reduced mobility and its concurrent obesity factors.
Herbalife Nutrition Ltd remains the leader in weight management and wellbeing in 2021 by some distance. It pioneered weight management and wellbeing products in Lithuania during the 1990s and has established a high level of trust with consumers.
As lockdown restrictions are eased in 2021, many Lithuanians still prefer not to return to sports clubs and prefer online meetings resulting in consumers moving less often. As a result, obesity rates are continuing to rise and with the population steadily ageing, constant retail values sales are set to be positive over the forecast period.
Demand for weight management and wellbeing products is anticipated to be positive, which will lead to new products being launched and new players entering the competitive landscape during the forecast period. Additionally, it is likely that more weight management programmes will be developed during the forecast period that will also sell weight loss management and wellbeing products.
Slimming teas is set to post the highest rate of constant retail value sales growth in weight management and wellbeing during the forecast period. Slimming teas are not really perceived as weight management products by Lithuanian consumers.
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Slimming Products
This report originates from Passport, our Slimming Products research and analysis database.
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