Weight Management and Wellbeing in Lithuania

PROSPECTS

Alternative methods of weight loss constrain sales

The rates of overweight and obesity increased over the last decade, with women more often facing such problems than men. Nevertheless, sales of weight management and wellbeing have not benefited significantly from this due to the health and wellness trend, with only slow growth seen in 2019.

Weight loss supplements and OTC obesity lose out

Weight loss supplements saw the weakest current value performance in weight management and wellbeing in 2019, due to the negative image of these products amongst the majority of consumers. Lithuanians’ ongoing cautiousness regarding such products is limiting the development of the category.

Slimming teas and meal replacement offer hope

Slimming teas continued to see strong current value growth in Lithuania in 2019, despite the sluggish performance of weight management and wellbeing as a whole. Slimming teas are not necessarily perceived as weight management products by Lithuanian consumers.

COMPETITIVE LANDSCAPE

Herbalife is strong and unlikely to face any significant challenge

Herbalife remained the leading weight management and wellbeing brand in Lithuania in 2019. Its strength derives from its long history, with Herbalife Nutrition being the first player to start offering weight management products, mainly meal replacement products, back in the 1990s, and had numerous distributors in 2019.

Local strength in slimming teas as consumers are aware of local herbs

Nevertheless, slimming teas is heavily dominated by local manufacturers. In general, herb-based teas have a strong cultural basis in the country, with numerous local mixes offered to consumers.

New product launches include trendy supplement apple cider

To attract more consumers, players launched new products. For instance, Nutriless meal replacement products by Orkla Care appeared in e-pharmacies, with meal replacement products such as soups, as well as snack bars and cocktails, seeing strong consolidation.

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