Weight Management and Wellbeing in Lithuania

PROSPECTS

Healthier lifestyles constrain sales

With the health and wellness trend booming in Lithuania, sales of weight management and wellbeing are not benefiting from this trend. More Lithuanians are interested in sporting activities, healthy lifestyles and body image, resulting in the growth in popularity of various ways to lose body fat.

Slimming teas offer ray of hope

Slimming teas continue demonstrating a very good performance in Lithuania, despite the sluggish performance of the weight management and wellbeing category as a whole. Slimming teas are not perceived as a weight management product per se by Lithuanian consumers.

Weight loss supplements lose out

Weight loss supplements is the weakest performer in weight management and wellbeing due to the negative image of the products among the majority of consumers.

COMPETITIVE LANDSCAPE

Herbalife is strong historically

Herbalife remained the most visible weight management and wellbeing brand in Lithuania in 2018. The strength of this brand derives from its long history, with Herbalife being the first player to start offering weight management products, mainly meal replacement products, back in the 1990s with numerous followers continuing distribution and usage of Herbalife products up to 2018.

Local strength in slimming teas

Slimming teas is heavily dominated by local manufacturers. In general, herb-based teas have a strong cultural basis in the country with numerous local mixes being constantly offered to consumers.

Private label remains negligible

Sales of OTC generics and private label remained negligible in weight management in 2018, as the rather limited size of the category discourages new players from entering. Advertising and brand image are also quite important in this particular category; therefore, generics or private label products are unlikely to penetrate it to any great degree in the early forecast period.

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