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Country Report

Weight Management in

Weight Management and Wellbeing in Lithuania

17 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Static value growth set to derive from increasing scepticism about product efficacy

Weight management and wellbeing is expected to register static value growth in constant 2017 terms over the forecast period and this is set to be due mainly to the increasing scepticism with which many Lithuanian people view these products. Consumers are likely to remain cautious in their attempts to lose weight, with many preferring to lose weight naturally, while those with more serious weight problems are likely to consult their doctors before undertaking any serious attempts to shed excess kilograms.

Sales to be supported by rising affluence and the increasing focus on appearance

Although weight management and wellbeing is expected to see only static value growth at constant 2017 prices over the forecast period, the category is set to avoid negative growth due to the improving economic situation in the country, which is resulting in growing purchasing power, and the increasing attention which is being paid to the importance of maintaining an attractive personal appearance. Furthermore, the ongoing rise of the health and wellness trend is set to present opportunities and challenges to weight management and wellbeing, with the rising demand for sports nutrition products, which are sold mostly through specialist retailers and online shops, likely to compromise demand for weight management and wellbeing products to some extent.

Companies set to focus more on building consumer loyalty

During the forecast period, the leading companies in the category are expected to focus more on promoting their products and brands and this is mainly because weight management and wellbeing was a category in which consumer loyalty to particular brands remained loyal at the end of the review period. This situation has placed limits on the growth potential of all weight management brands in Lithuania.

COMPETITIVE LANDSCAPE

Herbalife maintains its leading position in the category

Direct selling specialist Herbalife maintained its leading position in weight management and wellbeing in 2017 with a 39% value share. The company’s appeal is based on the reputation for efficacy that its products have.

Domestic players prosper among the lower echelons in the category

Despite the strong dominance of international companies in weight management and wellbeing, some smaller domestic players have established reasonably strong footholds in the category in recent years. Acorus Calamus and Herba Humana ranked eighth and 10th respectively in the category 2017, each with a 2% value share, while Gamtos Namai held twelfth position with a 1% value share during the year.

New product development remains scarce in weight management and wellbeing

No new products were launched in weight management and wellbeing towards the end of the review period and the most recent major product to be launched in the category was Biofarmacija’s introduction of Lieknek during 2014. This product is made in France by Nexira and has glucomannan as its main ingredient.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Lithuania?
What are the major brands in Lithuania?
What is the market size of Weight Management in Lithuania?
What are the major brands in Lithuania?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Lithuania?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Lithuania - Category analysis

HEADLINES

PROSPECTS

Static value growth set to derive from increasing scepticism about product efficacy

Sales to be supported by rising affluence and the increasing focus on appearance

Companies set to focus more on building consumer loyalty

COMPETITIVE LANDSCAPE

Herbalife maintains its leading position in the category

Domestic players prosper among the lower echelons in the category

New product development remains scarce in weight management and wellbeing

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to benefit from the improving economic situation

Growth underpinned by the health and wellness trend and rising self-medication

The importance of private label continues to increase

Discounters becomes the most dynamic distribution channel for consumer health

Rising demand set to be based on economic stability and the self-medication trend

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Weight Management and Wellbeing in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Static value growth set to derive from increasing scepticism about product efficacy

Sales to be supported by rising affluence and the increasing focus on appearance

Companies set to focus more on building consumer loyalty

COMPETITIVE LANDSCAPE

Herbalife maintains its leading position in the category

Domestic players prosper among the lower echelons in the category

New product development remains scarce in weight management and wellbeing

Samples

Overview

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Table of Contents

Weight Management and Wellbeing in Lithuania - Category analysis

HEADLINES

PROSPECTS

Static value growth set to derive from increasing scepticism about product efficacy

Sales to be supported by rising affluence and the increasing focus on appearance

Companies set to focus more on building consumer loyalty

COMPETITIVE LANDSCAPE

Herbalife maintains its leading position in the category

Domestic players prosper among the lower echelons in the category

New product development remains scarce in weight management and wellbeing

CATEGORY DATA

Consumer Health in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to benefit from the improving economic situation

Growth underpinned by the health and wellness trend and rising self-medication

The importance of private label continues to increase

Discounters becomes the most dynamic distribution channel for consumer health

Rising demand set to be based on economic stability and the self-medication trend

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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