Weight management and wellbeing will register muted constant value and volume growth over the forecast period. However, performance will not be uniform across all products, slimming teas will register the highest volume growth, though from a small base, and will be followed closely by meal replacements.
Weight loss and wellbeing products will see increasing competition from other products such as protein bars, are they are also known to cub appetite, and are perceived as healthy on-the-go snacks. There is also wider of availability of protein bars in convenience stores, vending machines etc, whereas weight loss products can be more difficult to find.
Lithuanians are increasingly wary of weight management products with high level of synthetic ingredients and will pay closer attention to labels and will seek products with more natural profiles. For instance, an increasingly popular ingredient is apple cider supplements.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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