The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreOct 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
According to the Turkish Statistical Institute (TUIK), one in five Turkish people can be classified as clinically obese. Despite the health trend, obesity is increasing in Turkey, due to growing consumption of fast food and ready meals.
Due to the possible harmful effects of some weight management products, people are turning to diet plans that include fresh food consumption, with a decline in the popularity of “miracle” one-off solutions. Turkish consumers are increasingly returning to eating healthily, engaging in physical exercise and consuming weight loss supplements, as opposed to using meal replacement products.
As an increasing number of females enter the formal workplace in Turkey, their spending power is increasing, and a growing number want to improve their physical appearance. Moreover, significant exposure to celebrities and bloggers on sites such as Instagram, coupled with trends such as “outfit of the day”, also serve to increase consumers’ image-consciousness, and drive demand for weight management and wellbeing products.
International players continue to dominate weight management in Turkey, with Herbalife the runaway leader. Herbalife and Solgar brands are more trusted by consumers, benefiting from their long-standing presence compared with new local brands in Turkey.
Some brands last only a very short time and disappear quickly from this category. First-time users often believe that the consumption of weight management products alone results in weight loss.
New product launches towards the end of the review period included XLS-Nutrition from Omega Pharma. Unlike its rivals in meal replacement, this product is marketed in chemists/pharmacies and claims to utilise fat reserves from day one.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Turkey market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.