Turkish consumers are increasingly doing their own online research when looking for the best ways to lose weight. Therefore, it is becoming increasingly essential for brands to maintain a strong online presence, in addition to being active on social media, in order to attract and maintain customers.
Connected to the above, we are seeing an increasing use of apps to help manage weight loss efforts and provide consumers with crucial information in real time. Therefore, in addition to maintaining a strong online profile, it is also important for players in weight loss and wellbeing to engage with their customers and support them through their weight loss journeys.
New product developments over the forecast period will be based on the latest weight loss trends. The popular diets in Turkey include intermittent fasting and high-protein diets, such as “keto”.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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