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Country Report

Weight Management in

Weight Management and Wellbeing in Turkey

Nov 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Weight management and wellbeing continues to record healthy gains

As more female consumers enter the workforce in Turkey, their spending power is increasing, with a growing number of them also wanting to improve their physical appearance. Moreover, significant exposure to celebrities and bloggers on social media sites such as Instagram, coupled with trends like “outfit of the day”, are also serving to increase consumers’ image-consciousness and drive demand for weight management and wellbeing products.

Obesity is on the rise

According to the Turkish Statistical Institute (TUIK), one in every five Turkish people can be classified as clinically obese. Obesity is on the increase in Turkey due to the rising consumption of fast food and ready meals, with this being the result of more employed people with less time to spend making healthy home-cooked meals.

Threats to growth

The increasingly restrictive regulative framework for weight management and wellbeing products will remain the biggest threat to the category’s future growth. The government’s ongoing focus on promoting healthy nutrition may also hinder the performance of weight management and wellbeing over the forecast period, with many consumers likely to switch to packaged foods and drinks marketed as lower in sugar, fat or carbohydrates.

Competitive Landscape

Herbalife International remains the leading player

Herbalife continued to focus on door-to-door and catalogue sales in 2018, relying on its well-established network of sales representatives across Turkey. Direct selling appeals to Turkish consumers who like to interact directly with a person before committing themselves to buying a product.

International players account for the majority of value sales

International manufacturers continued to dominate meal replacement and weight loss supplements in 2018 as foreign brands are seen as more trustworthy due to their longstanding presence in the marketplace, with this giving them a strong advantage over more recently launched local brands. Herbalife International remained the leading company in meal replacement through its Formul 1 brand, while Solgar led weight loss supplements.

Some brands come and go very quickly

Some brands in this category come and go very quickly. First-time users often believe that the consumption of weight management products alone results in weight loss.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Turkey?
What are the major brands in Turkey?
What is the market size of Weight Management in Turkey?
What are the major brands in Turkey?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Turkey - Category analysis

ANALYSIS

Headlines

Prospects

Weight management and wellbeing continues to record healthy gains
Obesity is on the rise
Threats to growth

Competitive Landscape

Herbalife International remains the leading player
International players account for the majority of value sales
Some brands come and go very quickly

DATAGRAPHICS

Market Sizes

Sales of Weight Management and Wellbeing
Sales Performance of Weight Management and Wellbeing
Sales of Weight Management and Wellbeing by Category

Distribution

Channel Distribution for Weight Management and Wellbeing

Competitive Landscape

Company Shares of Weight Management and Wellbeing
Company Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Company
Market Concentration of Weight Management and Wellbeing by Company
Brand Shares of Weight Management and Wellbeing
Brand Share Performance in Weight Management and Wellbeing
Retail Sales Performance by Brand
Market Concentration of Weight Management and Wellbeing by Brand

CONTEXT

International Contex

Weight Management and Wellbeing Retail Sales by Region
Weight Management and Wellbeing in Turkey

FMCG Index

Weight Management and Wellbeing vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Turkey vs Other Geographies
Households with a Disposable Income Over USD25,000 - Turkey

Consumer Health in Turkey - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to post healthy growth in 2018
Turkey drops a proposed Rx to OTC bill
Leading pharmaceutical players focus on OTC products
Chemists/pharmacies remains the leading distribution channel
Consumer health expected to register further solid growth over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Turkey

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Turkey vs Other Geographies
Households with a Disposable Income Over USD25,000 - Turkey

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Megatrends

Country Report

Weight Management and Wellbeing in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Weight management and wellbeing continues to record healthy gains

Obesity is on the rise

Threats to growth

Competitive Landscape

Herbalife International remains the leading player

International players account for the majority of value sales

Some brands come and go very quickly

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Weight Management and Wellbeing in Turkey - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Turkey - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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