Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Weight Management in

Weight Management and Wellbeing in Turkey

18 pages, Nov 2017

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Modern eating habits and lifestyles stimulate demand

The obese and overweight population is rising in Turkey due to the consumption of fast food and ready meals, as workers have less time to prepare healthier, home-cooked meals. Moreover, many traditional types of high-density food, such as baklava and other pastries, which were once considered festive, once-in-a-while treats, are being consumed daily.

Image consciousness boosts product awareness and sales

As more female consumers enter the workforce in Turkey, their spending power is increasing. Thus a growing number of female consumers have the resources and drive to improve their appearance.

Threats to sales growth

The Turkish government’s education of consumers on healthy nutrition remains the biggest threat to sales growth. More educated and aware consumers may shift to healthy diets instead of consuming weight management and wellbeing products.

COMPETITIVE LANDSCAPE

International brands win the trust of Turkish consumers

International players accounted for the bulk of retail value sales of weight management and wellbeing in Turkey in 2017, dominating meal replacement and weight loss supplements. International companies increased their retail value shares as foreign brands are more trusted due to a long-standing presence, which gives them a strong advantage over more recently launched local brands.

Companies respond to the needs of modern consumers

Turkish consumers are eager to maintain healthy lifestyles through diet, combined with physical exercise and the consumption of weight loss supplements by trusted brands like Solgar. CLA and Tonalin products saw good sales as usage is combined with physical exercise.

Manufacturers tie their products to general health and wellbeing

Despite the continuation of excessive weight and obesity problems over the forecast period, the increasing consumer preference for healthy, more natural diets is expected to limit the sales development of weight management and wellbeing. Dieters are likely to stop relying on “miracle one-off solutions”.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Turkey?
What are the major brands in Turkey?
What is the market size of Weight Management in Turkey?
What are the major brands in Turkey?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Want to find out more about this report?

Request more information

Weight Management and Wellbeing in Turkey - Category analysis

HEADLINES

PROSPECTS

Modern eating habits and lifestyles stimulate demand

Image consciousness boosts product awareness and sales

Threats to sales growth

COMPETITIVE LANDSCAPE

International brands win the trust of Turkish consumers

Companies respond to the needs of modern consumers

Manufacturers tie their products to general health and wellbeing

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Weight Management and Wellbeing in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Modern eating habits and lifestyles stimulate demand

Image consciousness boosts product awareness and sales

Threats to sales growth

COMPETITIVE LANDSCAPE

International brands win the trust of Turkish consumers

Companies respond to the needs of modern consumers

Manufacturers tie their products to general health and wellbeing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Turkey - Category analysis

HEADLINES

PROSPECTS

Modern eating habits and lifestyles stimulate demand

Image consciousness boosts product awareness and sales

Threats to sales growth

COMPETITIVE LANDSCAPE

International brands win the trust of Turkish consumers

Companies respond to the needs of modern consumers

Manufacturers tie their products to general health and wellbeing

CATEGORY DATA

Consumer Health in Turkey - Industry Overview

EXECUTIVE SUMMARY

Consumer health continues to develop in Turkey

OTC legislation is still lacking in 2017

Leading pharmaceutical players focus on OTC

Chemists/pharmacies continues to dominate distribution

Positive outlook for the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Company Reports