Over the forecast period, inflationary pressures could significantly impact the purchasing power of local consumers, which in turn is likely to force them to prioritise their expenditure on perceived non-essential products such as weight management and wellbeing. Some consumers may be inclined to choose to eat more healthily and exercise to address weight concerns.
The employed population in India is likely to further grow over the forecast period, as identified by Euromonitor International’s Economies and Consumers data. This could provide an attractive opportunity for weight management and wellbeing players, as these consumers are more likely to choose convenient on-the-go meal replacement shakes and weight loss supplements due to busy lifestyles.
Sports nutrition could pose a threat to weight loss supplements and meal replacement over the forecast period, as the general approach by local consumers is to shift their focus from mere weight loss to maintenance of health and fitness levels. The aggressive marketing campaigns by sports nutrition players and rising information on the importance of healthy lifestyles is likely to encourage consumers to adopt a more holistic approach to their fitness goals.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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