Executive Summary

Oct 2019
PROSPECTS
Lifestyles and consumer trends providing opportunities

The fast pace of modern urban lifestyles, the rise in single-person households and the increase in the number of households in which both partners work are all serving to erode the time available for the preparation and consumption of balanced meals. In combination with rising consumer health-awareness, this is driving growing demand for products that are both convenient and nutritious.

Growing role for internet retailing

Internet retailing is gaining prominence as a distribution channel for weight management and wellbeing products. Digital platforms such as Healthkart, Amazon and BigBasket offer a wide variety of products at competitive prices, as well as providing the convenience of any time/anywhere ordering and home delivery, and product guarantees.

Busy consumers look to supplement nutrition drinks to provide a nutritional boost

The supplement nutrition drinks category is benefiting from an increase in consumer-awareness, especially as consumers become increasingly conscious that their diets are failing to meet their nutritional requirements. With consumers not having time to prepare and eat balanced meals and increasingly grabbing their food on-the-go, there are opportunities for products that offer a quick and convenient nutritional boost.

COMPETITIVE LANDSCAPE
Herbalife targeting local expansion

Herbalife International India retained its leading position in the weight management and wellbeing category in 2019. Moreover, the company has ambitious expansion goals for the forecast period, aiming to implement a three-pronged approach in which it will launch products in three categories: supplements for daily nutrition requirements, macronutrients for millennials, and nutrition for professional athletes.

New players entering the category

A growing number of players are entering the weight management and wellbeing category, including small domestic companies such as OZiva and Kapiva Ayurveda, both based in Mumbai. In addition, the sports and nutrition-focused retailer, Healthkart, has its own private label, Incredio, which is working to gain share in the market.

Zydus Wellness acquires market-leading supplement nutrition drinks brand

Late in 2018, Indian player, Zydus Wellness Ltd, outcompeted rivals such as Coca-Cola to agree a deal to acquire Heinz India Pvt Ltd. The acquisition included Complan, the dominant brand in supplement nutrition drinks, as well as brands such as Glucon D, Nycil and Sampriti Ghee.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in India?
  • What are the major brands in India?
  • What is the market size of Weight Management in India?
  • What are the major brands in India?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in India?

Why buy this report?

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This industry report originates from Passport, our Consumer Health market research database.

Weight Management and Wellbeing in India - Category analysis

HEADLINES

PROSPECTS

Lifestyles and consumer trends providing opportunities
Growing role for internet retailing
Busy consumers look to supplement nutrition drinks to provide a nutritional boost

COMPETITIVE LANDSCAPE

Herbalife targeting local expansion
New players entering the category
Zydus Wellness acquires market-leading supplement nutrition drinks brand

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Consumer Health in India - Industry Overview

EXECUTIVE SUMMARY

Modern lifestyles and more holistic approach influencing demand
OTC players target consumer demand for convenience and rapid results
Manufacturers responding to demand for natural and Ayurvedic products
Chemists/pharmacies remain key, while future of e-commerce remains unclear
Regulatory changes likely to present opportunities

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine

DEFINITIONS

SOURCES

Summary 1 Research Sources