Weight Management and Wellbeing in India

2020 IMPACT

Lockdown undermines demand for meal replacement products

Demand for meal replacement products has been undermined in 2020 by lockdown, which has increased the opportunities for consumers confined to their homes to cook full, balanced meals. Moreover, consumers have become more likely to replace meal replacement products with home-cooked meals due to the considerable economic uncertainty resulting from lockdown, which has led to reduced spending power amidst job losses and salary cuts.

Potential of e-commerce bolstered by COVID-19

While e-commerce has a negligible presence in weight management and wellbeing products, COVID-19 has bolstered the role of the channel across a wide range of product areas, providing a convenient channel that reduces the risk of contracting the disease through personal contact and allows consumers to compare prices and take advantage of significant discounts. As a result, the pandemic is turning consumers towards digital platforms such as Healthkart, Amazon and BigBasket, which offer a wide variety of products, including weight management and wellbeing products, at competitive prices, as well as providing the convenience of any time/anywhere ordering and home delivery, and product guarantees.

Herbalife working to reinforce lead, while Zydus builds on Heinz acquisition

Herbalife International India Pvt Ltd is working to reinforce its already strong lead in the weight management and wellbeing category in India by increasing localisation and strengthening its distribution. These strategies involve developing products suited to local preferences and tastes, and a continued focus on improving delivery times by increasing its number of access points in second and third tier cities in the country.

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