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Learn moreOct 2020
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After recording healthy current value growth in 2019, largely driven by a strong performance by meal replacement products, weight management and wellbeing has been experiencing a challenging year in 2020 due to the COVID-19 pandemic. As a whole, COVID-19 has been changing consumer habits, routines and priorities.
Another factor negatively impacting weight management and consumer wellbeing in 2020 has been the detrimental macroeconomic ramifications of COVID-19 and the measures to prevent its spread. On top of preventive health being brought to the forefront of consumers’ attention, the reduction in economic activity and rising unemployment rate have reorientated consumer purchases towards more essential goods.
Meal replacement products have been negatively affected as a consequence of changing consumer preferences and priorities in the COVID-19 environment, and, among these products, the bar format has declined the most year on year. The success of bar products across weight management, sports nutrition and general snacking in recent years has been attributed to convenience and faster-paced lifestyles.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in USA market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.