Weight Management and Wellbeing in the US

PROSPECTS

Wellness and convenience carrying growth for meal replacements

Meal replacements have seen increasing popularity in the US due to the shift in consumer attitudes towards weight loss and overall wellbeing. Historically, meal replacement products have been targeted towards consumers aiming to limit caloric intake or lose weight, which ultimately limited the scope of audience for these types of products.

Weight loss supplements continues decline

In contrast to meal replacement’s success has been the recent struggle of weight loss supplements and diet pills. While these types of products appear as an easy solution for weight loss, they are often deemed as being somewhat unnatural or even unsafe in the eyes of some consumers.

Fitness evolving to reach new consumers for weight loss

To coincide with the wellness trend that has further manifested in 2019, the market for gyms and fitness studios has increased from greater demand. Younger millennial and Gen Z consumers coming from higher income classes have been raised with education that sedentary lifestyles and physical inactivity can lead to health complications later in life.

COMPETITIVE LANDSCAPE

Premier Protein continues with another strong year of growth in 2019

Premier Protein (Post Holdings) has continued in 2019 as one of the fastest growing players in meal replacement. Benefiting from consumer interest in adding more protein to their diet, the Premier Protein brand has distinguished itself with products bolstering high amounts of protein coming in a convenient ready-to-drink format.

Herbalife bounces back in 2018 from a poor performing 2017

In 2018, Herbalife Nutrition benefited from newfound demand after the company struggled in 2017. Following the company’s restructuring in the US due to FTC allegations and fine, Herbalife has managed to restore briefly lost sales for its products.

Soylent expanding further into brick-and-mortar channels

Increasingly popular meal replacement brand Soylent (Rosa Foods) has moved its products further into brick-and-mortar channels in 2019. In 2018, Soylent launched its products into nearly 2,000 US Walmart stores, and in 2019 its distribution was expanded into over 4,000 locations.

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