Efforts in multiple states to more strictly regulate weight loss supplements in 2022 are likely to only be the beginning of the expansion of regulations on weight loss products. More states are likely to adopt rules similar to those being enacted in New York and California, and there has also been discussion in the US Congress about approaching the issue via federal regulation.
With the resumption of public-facing and social activities, US consumers who gained weight during the pandemic may start expressing a desire to return to their pre-pandemic weight. However, in recent years, weight management and wellbeing products have seen increased competition from weight loss apps and lifestyle services which bundle together exercise regimens, meal plans, and expert advice to create an overall approach to changing one’s entire lifestyle, rather than simply using a set of products to achieve a certain goal.
Direct sellers, some of which are large players in weight management and wellbeing, tend to see large boosts to their sales in times of crisis or economic downturn. In the midst of COVID-19, many of these companies saw robust growth, but that period may be coming to an end in the near to medium term.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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