Moving forward, demand for weight management and wellbeing products is expected to be boosted by the expansion of target market for such products to include younger age groups, such as the under 50s. With increasing numbers of consumers, especially younger Argentinians, working longer hours and generally leading busier lifestyles in the aftermath of the pandemic, leading a healthy lifestyle by eating a balanced diet and/or practising sports can pose a challenge.
Weight management and wellbeing is also expected to benefit from the introduction of new products, as exemplified by the recent launch by Nestlé Argentina SA’s of the Boost brand in supplement nutritional drinks, and the introduction by Arcor SAIC of weight loss supplement, Simple Saciety Plus (in alliance with Laboratorios Bagó). As mentioned previously, Simple Saciety Plus has a holistic positioning, thanks to the inclusion of ingredients such as green coffee extract, proteins and fibres, which fits with the trend towards more natural products.
Direct sellers will continue to hold a sizeable share in weight management and wellbeing during the forecast period. These players sell products to consumers in non-traditional environments, instead of maintaining a permanent retail location.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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