Leading direct seller Herbalife International Argentina SA lost important ground in meal replacement sales, as Super MIX from Omnilife de Argentina SA took the brand lead in the subcategory. This is attributed to operational restructuring and a lower advertising spend for Herbalife.
Demand for weight management and wellbeing products is expected to be boosted by the expansion of such products to younger age groups, such as the under 50s. With increasing numbers of people, especially younger Argentinians, working longer hours and generally leading busier lifestyles after the pandemic lockdowns, this makes leading a healthy lifestyle, for example by eating a balanced diet and/or practising sports, challenging for many people, thus preventing them from reaching their fitness and/or weight loss goals.
Weight management and wellbeing is expected to benefit from the introduction of new products, as well as products such as Nestlé Argentina SA’s Boost brand, and the launch of Arcor SAIC’s Simple Saciety Plus (in alliance with Laboratorios Bagó) in October 2021. Simple Saciety Plus is a slimming supplement, based on protein plus fibre and caffeine, but with a focus on holistic positioning, with the claim "it helps you control satiety" and promotions based on healthy lifestyle habits.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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