As consumers return to hectic lifestyles, more in line with the pre-pandemic period, their enthusiasm for dieting and weight loss is likely be curbed slightly. Nevertheless, continued interest in living healthier lives and fitness can be expected to continue to drive retail volume sales of weight management and wellbeing products, albeit at a gradually slowing pace as the forecast period progresses.
Considered the most reliable and effective weight loss option with the category, meal replacement is set to continue to record the fastest retail volume and value (constant 2022 prices) growth over the forecast period. A continuously growing selection, including more flavour varieties, is additionally expected to win over more potential customers.
Given the well-established nature and strong popularity of Herbalife and its programmes, products and services, it is not surprising that direct selling is very strong and expected to grow in retail value sales terms over the forecast period. Nevertheless, the growing multichannel approach adopted by many direct sellers supports the continuous growth of e-commerce.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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