As the COVID-19 pandemic subsides and people start to return to their former lives, being able to go outside freely and proactively do exercise, overall weight management and wellbeing is expected to face a gradual slowdown in current value terms, with meal replacement seeing declines. Due to COVID-19, people are becoming more conscious of their own health, including healthy eating habits.
Although overall weight management and wellbeing is set to see only minor growth in the forecast period, depending on the COVID-19 situation, it is clear that consumers are becoming more mindful of their health, and interest in maintaining a healthy weight will remain at a certain level. Even if consumers are able to do more physical exercise, weight loss supplements will be positioned as supporting a healthy diet, preventing weight gain, or losing internal fat.
In 2021, Sparty, which is a pioneer D2C personalisation service in beauty and personal care, launched a new weight management service called Waitness. The concept is a digital personal trainer which supports consumers by providing personalised supplements and digital video content of exercise and recipes, based on a questionnaire answered by consumers.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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