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Learn moreNov 2020
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The COVID-19 outbreak resulted in improved performances across the board in the weight management and wellbeing category, as consumers sought to lose weight in light of the pandemic. Meal replacement products represents the largest category and saw increased demand in 2020, as well as new launches.
In terms of distribution, direct sellers continued to dominate sales in 2020, and gained value share as a result of active marketing events. Nutrimeal’s 2020 relaunch led to an increased share for direct sellers with strength in meal replacement products.
The category was becoming more fragmented towards the end of the review period, with a growing number of retail brands. Newly emerging players were tapping into growing demand with products such as Kitsui Meal Replacement and Lennox 28 Days Teatox Cleanse – a new product launch containing natural herbs in the slimming teas category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.