Weight Management and Wellbeing in Malaysia

PROSPECTS

Health concerns due to obesity boost sales of slimming teas and weight loss supplements

The number of people in Malaysia developing diabetes and heart diseases through being overweight or obese is considered alarming by the Ministry of Health. The government is taking steps to draw the population’s attention to the risks that these health conditions pose.

New flavours are introduced to encourage more consumers to use meal replacement products

Consumers remain aware of the importance of complete nutrition. This encourages consumers who are undertaking weight management to use meal replacement products.

Healthier lifestyles limit the growth of weight management and wellbeing

As Malaysians are increasingly adopting clean-eating lifestyles and engaging in active sporting activities, this is limiting the growth in demand for weight management and wellbeing products. Higher numbers of Malaysians continue to substitute their previous intake of meal replacement ranges and weight loss supplements with sporting activities such as attending gyms and running marathons and eating sensibly.

COMPETITIVE LANDSCAPE

Direct sellers continue to dominate weight management and wellbeing due to convincing marketing and word-of-mouth recommendation

Direct selling companies continue to dominate value sales of weight management and wellbeing in Malaysia and remain highly competitive. Nu Skin (M) Sdn Bhd remains the leading player due to its strong distribution network and ageLOC TR90 programme of meal replacement products.

New launches with herbal/traditional ingredients prove popular

In weight management and wellbeing in Malaysia, there have been several launches of weight loss supplements which contain herbal/traditional ingredients. Examples include Lennox Garcinia Cambogia, which contains an active ingredient from Garcinia cambogia fruit to reduce the action of the enzyme in the body that normally changes excess carbohydrate to fat.

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