With stressful, hectic schedules and long working hours nowadays, consumers are looking for easy and convenient but, at the same time, effective weight management solutions. Meal replacement products are expected to be the fastest growing category in the forecast period as time-starved consumers search for products that can be easily prepared, without needing to spend hours and hours in the kitchen.
The health and wellness trend will continue to drive the weight management and wellbeing category’s growth over the forecast period. Marketing via social media will boost demand as it raises product awareness amongst the younger population, which is already heavily present on social media and very much impacted by it.
E-commerce is expected to see significant further growth during the forecast period. Just as convenience is a key factor in deciding which products to purchase, it is also a major determinant of choice of distribution channel, with e-commerce providing a much less time-consuming way of shopping than physical stores.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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