Weight Management and Wellbeing in Poland

PROSPECTS

The number of overweight people in Poland continues to grow

The percentage of overweight and obese people in Poland is growing steadily. According to the World Health Organization, over 6% men and nearly half of women in Poland suffer from being overweight or obese (seventh place in Europe).

The pressure to be fit drives sales

The category of products related to weight loss and weight control is growing dynamically on the wave of the strong trend towards a healthy and active lifestyle and also social pressure to be physically fit. It is additionally driven by many celebrities who encourage healthy nutrition and regular sports activity (eg Ewa Chodakowska – the most famous fitness coach in Poland, and Anna Lewandowska, the wife of most popular football player).

Social awareness regarding the consequences of obesity is growing

Social campaigns and media calls for the fight against the obesity epidemic are slowly bringing results. Public awareness regarding the health risk of long-term overweight is growing.

COMPETITIVE LANDSCAPE

Naturhouse continues to lead

Naturhouse maintained its clear leadership of weight management and wellbeing in 2018, followed by Herbalife and Olimp Laboratories. Naturhouse is a leader within weight loss supplements and offers a complex service – a diet plan supported by supplementation with its products as well as consultations with a dietician.

Fast and visible results are in demand

Nowadays, the consumer expects quick and visible effects, even if they remain only in the area of promises. Therefore, well-addressed and advertised products are invariably popular.

Trend towards a healthy lifestyle also supports alternative ways of losing weight

Consumers expect results in the form of weight loss, regardless of what means are used to achieve this goal. Therefore, the ever-growing trend towards a healthy lifestyle creates an opportunity for products within weight management and wellbeing, but also a threat in the form of other methods for losing weight.

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