Weight Management and Wellbeing in Poland

PROSPECTS

Demand for weight management and wellbeing products is not weakening

The number of obese people in Poland is growing, which is mainly associated with poor eating habits, lack of enough exercise and fast pace of life, which results in significant stress. The problem of obesity and too much weight is the cause of many health problems that after years can significantly reduce the quality of life and even threaten it.

Slimming products are perceived as alternatives to healthy lifestyles

The category is developing dynamically; consumers are looking for products to facilitate weight loss. In the past, diets were more popular, but nowadays supplements are more popular.

Category has good prospects for the future

The weight management and wellbeing segment has very good prospects. The problem of obesity in Poland is serious and is increasing.

COMPETITIVE LANDSCAPE

Naturhouse remains category leader

Naturhouse remains the category leader, followed by Herbalife Polska and Herbalpol Lublin. Both leading companies offer a comprehensive service that covers the entire weight loss process, not just weight loss products.

Distribution is still dominated by traditional pharmacies

The distribution of products is still based on physical pharmacy outlets, which still have over half total value sales. This is due to the fact that they have a wide distribution network, a large offer of various types of specifics, and also give the opportunity to seek the advice of pharmacists who are highly trusted by consumers in Poland.

Naturalness and simplicity of composition is a visible trend

Consumers are paying more and more attention to the naturalness and cleanliness of food. Social media is driving this trend so the popularity of clean label products is increasing.

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