Obesity is a major problem in Tunisia with 30% of the population obese, a rate that is considered high.
As more female consumers entered the workforce in Tunisia, their spending power increased. This has resulted in a growing number of female consumers with the resources and drive to improve their appearance.
Over the forecast period, alternative weight loss methods are expected to pose an increasing challenge. Many consumers with weight problems chose to become increasingly active and healthy, rather than using weight management and wellbeing items.
3Chéne Tunisie kept its position as the leading player of weight management and wellbeing, due to its significant and dominant position within weight loss supplements. Its offering of Aide Minceur Triple Action is well known among Tunisian, particularly because of its long-standing presence.
International players accounted for the bulk of retail value sales for weight management and wellbeing in 2019, dominating supplement nutrition drinks as well as weight loss supplements. Global companies increased their retail value share as foreign brands were more trusted amount Tunisians, due to their long-standing presence, and well-established offerings.
Key players in weight loss management and wellbeing are likely to maintain a distribution strategy focused on chemists/pharmacies and drugstores/parapharmacies, with the latter set to remain the most important channel. This is thanks to the serious and credible image of these outlets, as well as an ability to inform and sell to consumers.
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This industry report originates from Passport, our Consumer Health market research database.