Most weight management and wellbeing products available in Tunisia are imported from European countries and this is expected to continue over the forecast period. 3Chéne Tunisie is the current market leader in 2022 thanks to its significant and dominant position within weight loss supplements.
Drugstores/parapharmacies has historically been the strongest channel for weight management and wellbeing products; however, e-commerce has increased in importance, enabling players to widen their availability and cater to the growing trend towards online retailing, where consumers can also obtain information regarding health and wellbeing matters, especially in view of advertising restrictions across consumer health in Tunisia. E-commerce is expected to record important growth over the forecast period as most young people are now searching online for such products before going to pharmacies, plus the number of online websites offering weight management products will continue to increase over the period to 2027 as online sales are more beneficial to companies in order to reduce distribution costs.
Obesity is common in Tunisia, especially in the adult segment of the population. Demand for weight management and wellbeing will continue to be influenced by social networks and body acceptance.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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