Executive Summary

Oct 2019
PROSPECTS
Almost a third of Tunisians are obese, boosting weight management sales

Obesity is a major problem in Tunisia with 30% of the population obese, a rate that is considered high.

The image conscious population benefits value sales

As more female consumers entered the workforce in Tunisia, their spending power increased. This has resulted in a growing number of female consumers with the resources and drive to improve their appearance.

Growth is set to continue as weight management and wellbeing is seen as a quick fix

Over the forecast period, alternative weight loss methods are expected to pose an increasing challenge. Many consumers with weight problems chose to become increasingly active and healthy, rather than using weight management and wellbeing items.

COMPETITIVE LANDSCAPE
3Chéne Tunisie continues to lead weight management and wellbeing

3Chéne Tunisie kept its position as the leading player of weight management and wellbeing, due to its significant and dominant position within weight loss supplements. Its offering of Aide Minceur Triple Action is well known among Tunisian, particularly because of its long-standing presence.

International players benefit from having established offerings

International players accounted for the bulk of retail value sales for weight management and wellbeing in 2019, dominating supplement nutrition drinks as well as weight loss supplements. Global companies increased their retail value share as foreign brands were more trusted amount Tunisians, due to their long-standing presence, and well-established offerings.

Health and beauty specialist retailers remain important over the forecast period

Key players in weight loss management and wellbeing are likely to maintain a distribution strategy focused on chemists/pharmacies and drugstores/parapharmacies, with the latter set to remain the most important channel. This is thanks to the serious and credible image of these outlets, as well as an ability to inform and sell to consumers.

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Weight Management and Wellbeing in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in Tunisia?
  • What are the major brands in Tunisia?
  • What is the market size of Weight Management in Tunisia?
  • What are the major brands in Tunisia?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in Tunisia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Weight Management and Wellbeing in Tunisia - Category analysis

HEADLINES

PROSPECTS

Almost a third of Tunisians are obese, boosting weight management sales
The image conscious population benefits value sales
Growth is set to continue as weight management and wellbeing is seen as a quick fix

COMPETITIVE LANDSCAPE

3Chéne Tunisie continues to lead weight management and wellbeing
International players benefit from having established offerings
Health and beauty specialist retailers remain important over the forecast period

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Consumer Health in Tunisia - Industry Overview

EXECUTIVE SUMMARY

A low supply of medication and health and wellbeing shaped consumer health
Steady growth for most of consumer health as Tunisians self-medicate
Threats to consumer health include the advertising ban and illegal products
Most consumer healthcare products are purchased in chemists/pharmacies
Positive results will be sustained across the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources