Weight management and wellbeing saw a surge in demand in 2020, when consumers were cooped up at home during COVID-19 lockdowns. Besides, sedentary lifestyles and a lack of exercise led consumers to put on weight during home seclusion, which was another important growth driver.
Domestic players have flooded weight loss supplements with fruit and vegetable enzymes positioned for weight loss. Leading brands such as Dyesoo and Simeitol more than doubled or even tripled their sales in 2020, propelling growth in weight loss supplements.
Meal replacement was buoyed by the strong growth of disruptive new entrants Wonderlab and Smeal in 2020. However, the growing popularity and penetration of the category attracted many other brands to enter the market within a short time, leading to problems such as product homogeneity.
Weight management and wellbeing in China has a heavy reliance on online channels such as online B2C platforms and live streaming, given the fact that booming categories are being propelled by many home-grown players who started their businesses online. Besides domestic brands, cross-border e-commerce brands have also contributed to expansion.
Direct selling players have been losing share ever since the Hundred Days of Action in 2019 to crack down on illegal practices in the health products market. The strict measures implemented inevitably hurt the performance of direct selling players.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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