Despite a continual slowing of growth rates over the forecast period, weight management and wellbeing offers further potential for expansion, driven by meal replacement and supplement nutrition drinks. This growth potential will likely attract other small players to enter the category, especially via e-commerce the dominant distribution channel.
Weight management and wellbeing in China relies heavily on e-commerce for sales such as online B2C platforms and livestreaming, given the fact that booming categories are being propelled by many local players which originally emerged online. Besides domestic brands, cross-border e-commerce brands have also contributed to expansion, with e-commerce gaining further notable share of the category in 2022.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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