Weight Management and Wellbeing in Cameroon

PROSPECTS

Slimming teas leads as Asian products cater to price-sensitive consumers

In 2019, slimming teas remained the only significant item within weight management and wellbeing in Cameroon, in volume and value sales terms. In particular, slimming teas from China are very popular in Cameroon, and the entrance of cheaper Asian items should help to strengthen interest in weight management and wellbeing for price-sensitive consumers.

Rising disposable incomes and a preference for a slimmer aesthetic boosts demand

It is expected that economic improvements and rising purchasing power among middle-income consumers will continue to support the positive development of weight management and wellbeing over the forecast period. As disposable incomes increase, many consumers are likely to feel more empowered to spend money on these non-essential items.

Meal replacement remains negligible as consumers opt for natural options

Meal replacement remained negligible in Cameroon in 2019. This reflected the economic situation, where many suffer from malnutrition and could not afford sufficient food, let alone these products.

COMPETITIVE LANDSCAPE

Slimming teas is fierce competition for direct sellers

Weight management and wellbeing in Cameroon remained highly fragmented in 2019. The leading players were Chinese companies selling slimming teas.

Supermarkets is the leading distribution channel, but the internet is important

While the distribution of most consumer health is concentrated in chemists/pharmacies, supermarkets remained the leading distribution channel in weight management and wellbeing. This was partly due to concerns about the quality and safety of some weight management products, which led chemists/pharmacies to impose strict requirements on distributors.

Social media encourages reviews and discussions of weight management items

In 2019 weight management and wellbeing was mainly promoted by traditional marketing activities, including advertising through printed media. However, the internet played an increasingly important role in strengthening consumer interest.

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