Weight Management and Wellbeing in Cameroon

PROSPECTS

Obesity concerns help to boost consumption of slimming teas

Slimming teas remained the only significant category within weight management and wellbeing in Cameroon in volume and value sales terms in 2018. The category continued to develop positively as public health campaigns made consumers more aware of the risks associated with being overweight or obese, which include heart disease.

Rising disposable incomes set to bolster demand

It is expected that economic improvements and rising purchasing power among middle-income consumers will continue to support the positive development of weight management and wellbeing over the forecast period. As disposable incomes increase, many consumers are likely to feel more empowered to spend money on these non-essential products.

Fad diets and natural alternatives could hamper category development

Meal replacement remained a negligible category in Cameroon in 2018. This reflected the fact that many people in the country suffer from malnutrition rather than over-eating, and thus do not seek to lose weight.

COMPETITIVE LANDSCAPE

Competitive environment remains highly fragmented in 2018

Weight management and wellbeing in Cameroon remained highly fragmented in 2018. The leading players in the category were Chinese companies offering slimming teas.

Supermarkets set to remain the leading distribution channel

While distribution of most other types of consumer health products was concentrated in chemists/pharmacies in 2018, supermarkets remained the leading distribution channel in weight management and wellbeing. This was partly because concerns about the quality and safety of some weight management products led chemists/pharmacies operators to impose strict requirements on distributors.

Online platforms gain importance in the promotion of weight management products

In 2018 weight management and wellbeing products were still mainly promoted via traditional marketing activities, including advertising via electronic and print media. However, the internet played an increasingly important role in strengthening consumer interest in this category.

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