As well as bolstering the general rise in health-consciousness, the COVID-19 pandemic has sharpened consumers’ awareness of the rising obesity problem in Nigeria. Moreover, the government is actively working to educate Nigerians about the importance of maintaining a healthy weight.
Sales agents, who operate across the country and employ a large number of people, are driving the expansion of the direct selling channel. The direct selling model allows sellers to educate customers about weight management and agents are able to provide solutions that are tailored to the needs of particular consumers.
In terms of value sales, meal replacement is likely to remain the most popular product category. Consumers are anticipated to continue looking for ways to eat a well-balanced and varied diet without wasting time in the kitchen.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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