Meal plans have been gaining popularity in Hong Kong, as due to fast-paced lifestyles, people do not have time to go grocery shopping and prepare meals. Meal plans, that are freshly-made ready meals that can be delivered to the door every morning, appeal to consumers who want to lead a healthier lifestyle, due to their convenience and balanced nutrition.
While sales via e-commerce are set to continue to see share growth in 2022, driven by changing consumer habits, this distribution channel is likely to experience further growth in weight management and wellbeing over the forecast period, further boosted by improving delivery mechanisms and great promotions. On the one hand, social media platforms have remained an important touchpoint to create greater brand awareness amongst younger generations, particularly for meal replacement and weight loss supplements.
Supplement nutrition drinks is expected to maintain solid growth momentum in the forecast period in current value terms, due to the ageing population. According to Euromonitor International’s Economies and Consumers data, Hong Kong’s median age will reach 50.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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