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Country Report

Weight Management in

Weight Management and Wellbeing in the Netherlands

17 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Accelerating sales growth due to increasing numbers of overweight Dutch people

After recording a negative sales performance in value terms at constant 2017 prices over the review period, weight management and wellbeing is set to register a much better performance over the forecast period, with a 1% value CAGR expected in constant 2017 terms. Despite the increasing numbers of Dutch consumers who are adopting healthier lifestyles, sales growth within the category over the forecast period is expected to be fuelled by the growing numbers of overweight and obese people among the country’s population.

Evolution of weight loss culture potentially unfavourable for meal replacement

As the philosophy underpinning weight loss continues to evolve, Dutch slimmers are seeking more natural ways to shed their excess kilograms. This is bad news for the dominant weight management and well-being category of meal replacement as these products are often regarded as unnatural and unnecessary products for losing weight.

Company activity expected to be muted over the forecast period

During the forecast period, it is expected that the leading companies in weight management and wellbeing in the Netherlands will remain inactive in terms of the development and launch of new products. Indeed, the category’s leading manufacturers are expected to invest more in interactive online tools, including cooking videos, workout videos and recipes.

COMPETITIVE LANDSCAPE

Herbalife and Weight Care head a competitive field in a rather fragmented category

Weight management in the Netherlands remains a rather fragmented category and Herbalife International Netherlands BV maintained its narrow lead over Nutrition & Santé Benelux Netherlands during 2017, with the former company generating 25% of value sales in the category, while the latter generated 23%. Herbalife is well out in the lead in the dominant weight management and wellbeing category of meal replacement, while the company’s sub-brand Herbalife Thermojetics is the leading name in weight loss supplements.

Imported products dominate sales in the category

Many of the leading weight management products in the Netherlands originally come from the US. However, local Dutch brands are gradually gaining share within the category, not least through the steady rise of private label.

Communication campaigns remain essential to success

The leading manufacturers of weight management and wellbeing products usually take steps to convey motivational messages, advertising that losing weight is easy when using their products and weight loss plans. Their products are usually accompanied by meal plans and shopping lists, while all of the leading companies in the category are incorporating merging technologies to make weight management more effective and these are becoming increasingly popular among Dutch consumers.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Netherlands?
What are the major brands in Netherlands?
What is the market size of Weight Management in Netherlands?
What are the major brands in Netherlands?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Accelerating sales growth due to increasing numbers of overweight Dutch people

Evolution of weight loss culture potentially unfavourable for meal replacement

Company activity expected to be muted over the forecast period

COMPETITIVE LANDSCAPE

Herbalife and Weight Care head a competitive field in a rather fragmented category

Imported products dominate sales in the category

Communication campaigns remain essential to success

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive value growth remains a constant for consumer health

Weather conditions continue to influence sales trends in consumer health

Multinational companies remain dominant as smaller players gain ground

Changing shopping habits spur the evolution of the retail environment

Consistently positive value growth expected over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Weight Management and Wellbeing in the Netherlands

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Executive Summary

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PROSPECTS

Accelerating sales growth due to increasing numbers of overweight Dutch people

Evolution of weight loss culture potentially unfavourable for meal replacement

Company activity expected to be muted over the forecast period

COMPETITIVE LANDSCAPE

Herbalife and Weight Care head a competitive field in a rather fragmented category

Imported products dominate sales in the category

Communication campaigns remain essential to success

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Weight Management and Wellbeing in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Accelerating sales growth due to increasing numbers of overweight Dutch people

Evolution of weight loss culture potentially unfavourable for meal replacement

Company activity expected to be muted over the forecast period

COMPETITIVE LANDSCAPE

Herbalife and Weight Care head a competitive field in a rather fragmented category

Imported products dominate sales in the category

Communication campaigns remain essential to success

CATEGORY DATA

Consumer Health in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Positive value growth remains a constant for consumer health

Weather conditions continue to influence sales trends in consumer health

Multinational companies remain dominant as smaller players gain ground

Changing shopping habits spur the evolution of the retail environment

Consistently positive value growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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