Weight management is not expected to record significant growth and will remain niche over the forecast period to 2028. Dominated by direct selling companies, the category has a loyal consumer base; however, lifestyle choices, such as consuming a balanced diet and regular exercise, will be a major challenge to expanding the consumer base going forward.
More sports-related messages are expected to appear in the marketing of weight management and wellbeing products over the forecast period as companies try to blur the lines between sports management and weight management, especially in meal replacement. Certain advantages of weight management products, such as a higher nutrition value, may be used to advertise meal replacement in order to compete more effectively with sports nutrition.
Slimming tea is set to witness further decline over the forecast period. Tea in general is not performing well in Estonia as coffee consumption continues to increase.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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