Weight management and wellbeing will register steady retail value growth over the forecast period as obesity is a growing problem in Taiwan. Last year, it was thought that more than 50% of the people over 45 years were overweight.
The pandemic has strongly benefitted sales of weight management and wellbeing as Taiwanese people tend to purchase consumer health products more liberally in times of uncertainty and stress than as a normal long-term behaviour. As such, strong growth is only likely to linger for one or two years after the pandemic.
Engaging in strong promotional activities will be crucial to driving weight management and wellbeing sales in Taiwan over the forecast period. Pre-pandemic, gymnasiums, health food shops, and wellbeing establishments were ideal places in which to promote and sell weight management and wellbeing products.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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