Executive Summary

Oct 2019
PROSPECTS
Supplement nutrition drinks records robust growth

Supplement nutrition drinks remained the fastest growing product within weight management and wellbeing in 2019. Initially, the products were mainly consumed as a dietary supplement for cancer patients, who usually had little appetite for food, but required sufficient nutrition and energy to go through chemotherapy.

Function and flavour play vital role in supplement nutrition drinks selection

As demand for supplement nutrition drinks rose along with the increasing elderly population and chemotherapy patients, most brands launched supplement nutrition drinks with different purposes to meet the diversifying needs of consumers. The leading player in supplement nutrition drinks, Abbott Laboratories Taiwan for example, owned several product lines including Nepro, which is designed for kidney dialysis patients, and Glucerna, a supplement nutrition drink for diabetic patients.

Low-calorie foods constrained value growth of weight management and wellbeing

Weight management products recorded moderate value growth in 2019 and is expected to slow down over the forecast period. Weight management became a common subject among the public in Taiwan for both better personal image as well as healthier lifestyles.

COMPETITIVE LANDSCAPE
Herbalife remains leader despite losing value share

Herbalife continued to lead sales of weight management and wellbeing in Taiwan. The brand is well known for its milk shake which is usually consumed as a meal replacement to control weight.

Abbott’s crisis drove fragmentation of supplement nutrition drinks

Sales of the leading player in supplement nutrition drinks, Abbott Laboratories Taiwan, was heavily impacted by the outbreak of product deterioration in 2018. During January to August 2018, there were over 600 customer complaints about Abbott’s supplement nutrition drinks, and some said they found Abbott’s supplement nutrition drinks clotted upon opening the package.

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Weight Management and Wellbeing in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Weight Management in Taiwan?
  • What are the major brands in Taiwan?
  • What is the market size of Weight Management in Taiwan?
  • What are the major brands in Taiwan?
  • Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
  • Are slimming teas popular in Taiwan?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Weight Management and Wellbeing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Supplement nutrition drinks records robust growth
Function and flavour play vital role in supplement nutrition drinks selection
Low-calorie foods constrained value growth of weight management and wellbeing

COMPETITIVE LANDSCAPE

Herbalife remains leader despite losing value share
Abbott’s crisis drove fragmentation of supplement nutrition drinks

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Consumer Health in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tightened drug subsidies support growth of OTC products in retail market
Rising drug unit price reflects increasing cost due to Good Distribution Practice
Consumers lost trust in local brands as several items found unqualified and recalled
Chemists/Pharmacies underwent strategic partnerships to expand share
Rising health awareness and reduced subsidies for OTC drugs support growth

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventative medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources