Supplement nutrition drinks remained the fastest growing product within weight management and wellbeing in 2019. Initially, the products were mainly consumed as a dietary supplement for cancer patients, who usually had little appetite for food, but required sufficient nutrition and energy to go through chemotherapy.
As demand for supplement nutrition drinks rose along with the increasing elderly population and chemotherapy patients, most brands launched supplement nutrition drinks with different purposes to meet the diversifying needs of consumers. The leading player in supplement nutrition drinks, Abbott Laboratories Taiwan for example, owned several product lines including Nepro, which is designed for kidney dialysis patients, and Glucerna, a supplement nutrition drink for diabetic patients.
Weight management products recorded moderate value growth in 2019 and is expected to slow down over the forecast period. Weight management became a common subject among the public in Taiwan for both better personal image as well as healthier lifestyles.
Herbalife continued to lead sales of weight management and wellbeing in Taiwan. The brand is well known for its milk shake which is usually consumed as a meal replacement to control weight.
Sales of the leading player in supplement nutrition drinks, Abbott Laboratories Taiwan, was heavily impacted by the outbreak of product deterioration in 2018. During January to August 2018, there were over 600 customer complaints about Abbott’s supplement nutrition drinks, and some said they found Abbott’s supplement nutrition drinks clotted upon opening the package.
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