Weight Management and Wellbeing in France

PROSPECTS

Meal replacement and weight loss supplements have fallen out of favour

In France, 23 million people are obese or overweight, while there is also growing health consciousness among consumers. In addition, there is general pressure in Western society to be slim.

Slimming teas continues to record positive growth

While meal replacement and weight loss supplements are in decline, slimming teas has continued to record positive growth. These products have been able to take full advantage of consumers feeling that the other products in the category may not be very effective and they could even come with certain risks.

Weight loss vitamins and dietary supplements also suffering

Data has shown a general drop in demand for vitamins and dietary supplements related to slimming across all major distribution channels, with very severe declines in its main two channels of pharmacies and mass distribution. This decline in vitamins and dietary supplements related to slimming is in line with the drop in sales recorded by weight loss supplements and meal replacement.

COMPETITIVE LANDSCAPE

Nutrition & Santé maintains its clear lead in weight management and wellbeing

Nutrition & Sante´ was still the clear leader in weight management and wellbeing in 2019. The company’s strength and share growth was founded on the Gerlinéa brand, which leads meal replacement, as well as having a small presence in weight loss supplements.

Nutravalia’s Anaca 3 range continues to gain significant share in 2019

Nutravalia’s Anaca 3 range continues to be a star turn in weight management and wellbeing, with the food supplement again rapidly gaining share in 2019. Anaca 3 actually became the leading brand in weight loss supplements in 2019, as it continues its strategy of developing community links through social media.

Groupe Léa Nature targets development in specialised channels with the Biopur brand

While Groupe Léa Nature’s Floressance brand continues to thrive in mass distribution, the company is looking to accelerate its development in specialised channels with its Biopur line. The brand offers a range of organic-certified vegan food supplements, superfoods, teas and infusions with an approach inspired by naturopathy, which is becoming ever more popular among consumers.

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