A significant number of local consumers gained weight during the initial COVID-19 lockdown. According to market research agency IFOP, half of the population gained weight during this period, compared to 30% of the population who lost weight.
The competitive landscape in weight management and wellbeing has changed considerably in recent years. Strict regimes to lose weight are losing popularity, including meal replacement plans like the Dukan Diet.
In contrast to meal replacement and weight loss supplements, retail current value sales of slimming teas will continue to exhibit modest growth during 2021. The fact that many local consumers are now working from home has led to increased consumer demand for hot drinks, and slimming teas have benefitted from this.
Retail current value sales of weight management and wellbeing will expand for the first time in five years during 2022. However, growth will be very modest during the forecast period as a whole, with slimming teas continuing to outperform both meal replacement and weight loss supplements.
Many consumers still seek professional advice and mentoring when it comes to weight management. In particular, personalised slimming ‘coaching’ is on the rise, and it is likely to continue to grow in popularity during the forecast period.
Wearable electronics like activity bands and smartwatches with health-monitoring features and smartphone apps like My Fitness Pal monitoring (which allows you to enter the food you have consumed and count calories) are increasingly used by local consumers seeking to lose weight. Armed with these devices and apps and a more mindful approach to diet that emphasises naturalness, many local consumers increasingly view meal replacement and weight loss supplements with scepticism – as quick fixes that promise much but ultimately do not deliver.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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