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Learn moreNov 2020
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Demand for weight management and wellbeing was already declining in Greece prior to the pandemic, as local consumers gained greater awareness of the need to follow a balanced diet which resulted in a change of attitude in how to achieve healthy weight loss. This resulted in declining sales across the category towards the end of the review period as many Greek consumers lost faith in their efficacy and purchasing “quick fix” products rather than taking a more sensible approach to eating and exercise to reach a longer-term goal.
While set to record a lower volume decline compared to weight loss supplements and supplement nutrition drinks in 2020, meal replacement is continuing to face strong competition from sports nutrition such as protein shakes and protein/energy bars, due to their more affordable pricing. Although gyms were forced to close as part of lockdown measures, these products are being increasingly used by consumers who do not always work out.
Notwithstanding the category’s overall poor performance at the end of the review period, the competitive landscape of weight management and wellbeing remained dynamic with significant changes on an annual basis, not only in terms of new product development but in terms of ranking. Advertising is a key factor in helping to influence share loss or gain as brand loyalty is fairly low in Greece, with consumers of these products keen to try new products if they are competitively priced or offer innovation or novelty.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Greece with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.