With disposable incomes expected to remain under strong pressure in the short to medium term, many consumers will be required to manage their budgets and re-evaluate their priorities in terms of spending. Amid hikes in energy and living costs, and an increasingly active and well-informed population in terms of diet and weight management, spending on category products is expected to be limited.
The growth potential in meal replacement is predicted to be hindered by limited product variety and availability. Power Health Hellas launched a new protein-based product in 2022, yet the launch did not contribute to sales growth in the category as consumer awareness was low.
The demand for weight loss supplements and meal replacement products is expected to be hindered by the growing consumer preference for attempting to lose weight via physical exercise and dietary changes. More consumers are also likely to seek advice from nutritionists.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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