The demand for weight management and wellbeing is expected to further decline over the forecast period, driven by the weak performance of weight management. Australians are set to take a more holistic approach to adopting healthy lifestyles as opposed to focusing only on weight control, including consuming fresh foods, and taking regular exercise, with the latter seeing a further focus on sports nutrition instead.
Despite taking an overall holistic approach to health and wellness, obesity rates in Australia are expected to increase over the forecast period due to a return to increasingly demanding lives, which can lead to poor consumption habits and food choices, in addition to a more sedentary lifestyle amongst some of the ageing population. The increased prevalence of obesity in Australia is likely to support stable demand for OTC obesity over the forecast period, although the local government is also expected to continue to support affected consumers through its National Preventive Health Strategy and advertising campaigns to promote healthy lifestyles, including The Australian Dietary Guidelines on its website.
Compounding negative perceptions amongst some Australians regarding weight management products, the TGA (Therapeutic Goods Administration) has been scrutinising various consumer health products in an attempt to protect local consumers from misleading claims made by some producers. As noted in vitamins and dietary supplements, the TGA reviewed its regulation covering “nutritionals” by analysing endorsements, claims and overall marketing of these products, particularly in terms of promotion by social media influencers.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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