Nowadays, society and media channels continue to promote a certain body image as the ideal one, despite the efforts from body positivity campaigners to create greater acceptance of oneself and others. Many consumers, therefore, believe in the need to not only feel their best but look their best too.
Within the category, meal replacement is expected to see the most dynamic growth going forward, whilst OTC obesity is likely to see the smallest or even return to its declining sales trend. However, due to the economic implications of high prices, some consumers are likely to switch towards cheaper weight loss alternatives.
E-commerce sales of weight management and wellbeing products is expected to exceed value sales via chemists/pharmacies within the forecast period as consumers increasingly turn to the channel for its convenience and wide range of options. Some consumers also appreciate the relative anonymity that comes with buying online as some may feel ashamed of the need to purchase weight loss supplements or similar products.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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