Weight Management and Wellbeing in the Czech Republic

PROSPECTS

National action plan on nutrition and obesity prevention

Poor diet and a lack of physical activity can lead to high blood pressure, high body mass index, high cholesterol and other risk factors for cardiovascular disease, diabetes and some cancers. Between 2002 and 2017, the prevalence of adult obesity rose strongly in the Czech Republic.

Boxed diet programmes hamper sales of meal replacement products

Meal replacement products are often associated with low-quality ingredients, artificial flavours and poor taste, contributing to low consumer retention. Many consumers are unable to stick with meal replacement products for long, and look for alternative options.

Demand for alternative slimming and weight loss products is on the rise

Unlike OTC obesity and meal replacement, slimming teas are considered to be natural and healthy; hence saw rising demand in 2018. However, Czechs are also starting to actively search for alternative ways to reduce hunger or stimulate the metabolism, such as acupuncture, massage and aromatherapy, together with a balanced diet.

COMPETITIVE LANDSCAPE

Multi-level marketers are a major force in weight management

Multi-level marketers which sell weight management products, such as Herbalife Czech Republic and Oriflame Cosmetics, remain popular in terms of the distribution of meal replacement and weight loss supplements, although these categories have reached saturation. These companies have a long-standing presence and well-established name in the Czech market.

Domestic players also have a strong presence

Moreover, domestic players have a relatively strong presence in the rather fragmented weight management and wellbeing category. Nutrend DS, Dr Stanek and Penco are amongst the most active domestic producers of meal replacement products and weight loss supplements in the Czech market.

Domestic producer Danare enters into insolvency

Danare, a domestic producer mainly known for its weight loss supplements brand Obezin, entered into insolvency in August 2017. Insolvency had an immediate impact on the production and supply of its weight loss supplements range.

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