Weight Management and Wellbeing in the Czech Republic

PROSPECTS

Overweight and obesity problems remain widespread in the Czech Republic

Weight problems and obesity are common in the Czech Republic, affecting more than half of the population. While the number of overweight people remained same (41%), the number of obese Czechs increased by 5% 2016.

Czechs continue to spend millions on slimming teas, detoxes and programmes that promise quick and easy weight loss

It is believed that some weight management and wellbeing products such as OTC obesity and meal replacement have reached saturation point and consumers are now focusing on healthy diets, which consist of fresh foods, regular home cooking and adequate exercise. Conversely, slimming teas products are considered to be natural and healthy and hence are profiting from rising demand.

Weight management threatened by health and wellness trends and the lack of efficacy of some products

Weight management will continue to face further pressure from the health and wellness trend, which is encouraging consumers to adopt healthier eating habits and to take more exercise rather than relying on artificial products, which will likely have a further dampening effect on overall sales over the forecast period. Another threat could come from the negative experiences of some consumers with illegal and unapproved weight management preparations that are being purchased via the internet.

COMPETITIVE LANDSCAPE

Fragmentation allows for healthy competition among domestic and multinational players

Herbalife Czech Republic sro is very active in meal replacement and weight loss supplements and has a longstanding presence and a well-established name in the Czech market. Despite its success, it saw its value share decline over the review period due to consumer preferences for other product categories.

Innovation key to success

Weight loss supplements is fairly fragmented with a number of stable suppliers but also with a large number of smaller producers that introduce new products one year which then often disappear by the following year. Strong competition among suppliers ensures they continue to innovate with the constant introduction of new products with others in the pipe-line.

Supplement nutrition drinks remains a niche category

Products within supplement nutrition drinks are supplied by only a handful of companies and the category is dominated by Nutrica (a subsidiary of Groupe Danone). In addition, Abbott CZ with its brands Ensure and Ensure plus is also present in the Czech market, although its sales were not disclosed and are believed to be marginal.

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