Weight Management and Wellbeing in the Czech Republic

PROSPECTS

Slimming teas and alternatives in demand as Czechs seek more natural weight management methods

Unlike OTC obesity and meal replacement, slimming teas are considered to be natural and healthy and hence witnessed rising demand in 2019. However, Czechs are also starting to actively search for alternative ways to reduce hunger or stimulate the metabolism, such as acupuncture, massage and aromatherapy, together with a balanced diet.

Supplement nutrition drinks begin to emerge as more products become available

Supplement nutrition drinks recorded strong retail value growth, albeit from a very low base, in 2019. Supplement nutrition drinks are usually used by people who are underweight, elderly or those with problems eating or digesting traditional food.

Boxed diet programmes hamper sales of meal replacement products

Meal replacement products are often associated with low-quality ingredients, artificial flavours and poor taste, contributing to low consumer retention. Many consumers are unable to stick with meal replacement products for long, and look for alternative options.

COMPETITIVE LANDSCAPE

Counterfeit products an issue

Counterfeit versions of the Alli OTC obesity product flooded the internet at the end of the review period, despite the original not having been available in the country for a number of years. The issue was reported by SUKL at the end of 2018.

A fragmented category

Weight management and wellbeing is highly competitive with a large number of players in the Czech Republic. There are only a handful of well-established companies, including Herbalife Czech Republic, Nutrend DS, Dr Stanek and revolutionary Haeven Labs with its Mana brand, which claims to deliver 161 different health benefits.

Direct sellers are a major force in weight management

Direct sellers offering weight management products, such as Herbalife Czech Republic and Oriflame Cosmetics, remain popular in terms of the distribution of meal replacement and weight loss supplements, although these categories have reached saturation. These companies have a long-standing presence and well-established name in the Czech market and have extensive networks of sales agents.

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