The weight management and wellbeing category is seeing growth driven by the broader health and wellness trend, the growing popularity of Western lifestyles, and rising expectations in terms of personal appearance. The internet in general and social media in particular are key factors in these trends, especially the growing focus on physical appearance, as they amplify peer pressure by promoting the importance of being physically attractive.
The COVID-19 crisis has had a negative impact on the general health, weight and wellbeing of the local population as frequent lockdowns have limited the opportunities to travel, move with no restrictions or attend sporting events, including visiting gyms, health clubs and sports venues. Moreover, eating habits have been significantly disrupted and many people have turned to comfort eating out of boredom or stress.
The expansion of e-commerce has also played an important role in the growth of weight management and wellbeing in 2021, with many consumers turning to online shopping during the COVID-19 crisis. Largely due to the presence of Herbalife International Inc and, to a lesser extent, Oriflame Kozmetika BiH doo, in meal replacement, direct selling remains an important distribution channel in weight management and wellbeing.
Over the forecast period, health and wellness trends will continue to have a positive impact on the performance of the weight management and wellbeing category in Bosnia-Herzegovina. Negative demographic trends will persist, leading to a further reduction of the consumer base and limiting the category from achieving more significant growth.
Meal replacement is set to remain the most dynamic category within weight management and wellbeing over the forecast period, driven by a number of factors, including the general health and wellness trend, the growing consumer focus on convenience (especially as consumers return to more normal hectic lifestyles as the immediate threat from COVID-19 wanes), and key new launches in tune with the latest global dietary trends.
Private label has been penetrating weight management and wellbeing in Bosnia-Herzegovina in recent years, particularly through the dm-Drogerie Markt doo chain of dm stores, which carry weight loss supplements, as well as meal replacement products and slimming teas. Moreover, private label slimming teas are increasingly available through pharmacy chains.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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