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Learn moreOct 2020
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COVID-19 had a negative impact on growth in current retail value sales in weight management and wellbeing in Bosnia and Herzegovina during spring 2020, as consumers focused on more essential products during a time of crisis. However, this only lasted for a short period, and sales growth will bounce back strongly during the rest of the year to reach its highest level in a decade.
Meal replacement continues to record the highest rate of growth in current retail value sales in weight management and wellbeing, with a number of brands launched during the review period. Value sales in meal replacement are dominated by Herbalife International Inc, which has developed a strong direct selling network in Bosnia and Herzegovina.
Largely due to the presence of Herbalife International Inc and, to a lesser extent, Oriflame Kozmetika BiH doo in meal replacement, direct selling is an important distribution channel in weight management and wellbeing. Herbalife International Inc’s marketing strategy relies on verified testimonials of real users, which contrasts with market leader Abela Pharm doo’s focus on celebrity endorsements.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.