Country Report

Weight Management in

Weight Management and Wellbeing in Georgia

Nov 2020

US$990

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Executive Summary

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2020 IMPACT

COVID-19 to constrain growth in weight management and wellbeing

COVID-19 is expected to impede the development of the category as a whole in 2020 due to the decreased disposable income of consumers in Georgia. As consumers are faced with economic uncertainty and increased unemployment in the country, they will tend to prioritise their spending.

Regency Teas Ltd leads slimming teas as local players retain position in category

Regency Teas Ltd is expected to lead slimming teas in 2020 due to the success of its Hyleys brand. Regency Teas Ltd enjoys quite a high level of visibility for a relatively small category due to its continuous presence on shelves for many years.

Oriflame and Faberlic maintain regular and stable presence in category

Oriflame and Faberlic are expected to retain stable positions in the category in 2020 with both Phytox by Faberlic Georgia’s and Oriflame Georgia’s Wellness by Oriflame set to increase their value shares in weight management and wellbeing in 2020. These brands benefit from their regular presence in the category (which drives consumer awareness) and affordable pricing.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Georgia?
What are the major brands in Georgia?
What is the market size of Weight Management in Georgia?
What are the major brands in Georgia?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to constrain growth in weight management and wellbeing

Regency Teas Ltd leads slimming teas as local players retain position in category

Oriflame and Faberlic maintain regular and stable presence in category

RECOVERY AND OPPORTUNITIES

Weight loss supplements remain main generator of revenue due to limited awareness

Direct selling grows as a distribution channel in weight management and wellbeing

Negative perceptions of category restrict growth, although changing lifestyles leave room for development

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Weight Management and Wellbeing in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 to constrain growth in weight management and wellbeing

Regency Teas Ltd leads slimming teas as local players retain position in category

Oriflame and Faberlic maintain regular and stable presence in category

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Georgia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 to constrain growth in weight management and wellbeing

Regency Teas Ltd leads slimming teas as local players retain position in category

Oriflame and Faberlic maintain regular and stable presence in category

RECOVERY AND OPPORTUNITIES

Weight loss supplements remain main generator of revenue due to limited awareness

Direct selling grows as a distribution channel in weight management and wellbeing

Negative perceptions of category restrict growth, although changing lifestyles leave room for development

CATEGORY DATA

Consumer Health in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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