Over the next two years, the demand for weight management and wellbeing products will become more moderate again, as consumers reduce their lifestyle expenses in the face of rising prices and overall economic and geopolitical uncertainty. In the latter part of the forecast period however, the category is expected to gain momentum with a robust forecast CAGR that is one of the highest across all Georgian consumer health categories.
Despite its dynamic growth forecast, the weight management and wellbeing category is expected to remain niche in Georgia, with per capita consumption staying the lowest of all countries in Eastern Europe. Meal replacement and weight loss supplements will attract increasing interest from a narrow group of consumers who are motivated to lose weight and are willing to try out novel products.
Direct sellers have shown more initiative than store-based retailing players, increasing their portfolios and offering a wider range of prices which is expected to place them in good stead going into the forecast period. Products were present in their quarterly catalogues and sales agents communicated product details to potential customers.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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