Weight Management and Wellbeing in Guatemala

PROSPECTS

Low faith in “miracle” weight loss solutions

Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight.

Slimming teas registers the highest value growth rate

Slimming teas saw the fastest retail value sales growth in 2018. Consumers perceive slimming teas to be safe and they are willing to consume them on a daily basis as a complementary product with diet and exercise to lose weight.

Direct selling dominates weight management and wellbeing sales

Direct selling companies, led by Herbalife Guatemala, accounted for the majority of retail value sales of weight management and wellbeing products in 2018. These companies have strong sales forces, which reach a wide consumer base in urban and rural areas.

COMPETITIVE LANDSCAPE

Herbalife Guatemala leads the way

Direct selling company Herbalife Guatemala consolidated its leading position in 2018. Its strong network of direct sellers, who are given great incentives to sell Herbalife products, has facilitated the capture of both urban and rural consumers, who tend not have any other weight and wellbeing products at their reach.

Abbott Laboratories dominates supplement nutrition drinks

Abbott Laboratories, with leading supplement nutrition drinks brands Ensure and Glucerna, remained the second-ranked company in retail value share terms in 2018. The demand for supplement nutrition drinks is growing in the country, usually among older consumers, who require special nutrition needs and are willing to take such products to maintain health.

Significant new brand entry

Enterex, a new brand of supplement nutrition drinks, was launched in 2017. Imported by Servicios Quirurgicos, it aims to compete with well-established brands like Ensure and Glucerna.

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