Weight Management and Wellbeing in Guatemala

PROSPECTS

Players promote their offerings to fit in with the health and wellness trend

Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight.

50% of Guatemalan women aged 15-49 are overweight

Overweight and obesity is common in Guatemala with 50% of Guatemalan women between the ages of 15-49 being classed as overweighed. Being overweight or obese has higher prevalent within lower income consumers, due to a poor-quality diet and sedentary lifestyle.

Slimming teas registers the highest value growth rate

Slimming teas saw the fastest retail value sales growth in 2019. Consumers perceive slimming teas to be safe and they are willing to consume them on a daily basis as a complementary item along with diet and exercise to lose weight.

COMPETITIVE LANDSCAPE

Supplement nutrition drinks experience growth through marketing and distribution

Supplement nutrition drinks Ensure and Glucerna are the most active in terms of marketing, mainly through television advertisements. The demand for supplement nutrition drinks is growing in Guatemala, usually among older consumers, who require special nutrition needs and are willing to take sports nutrition drinks to maintain their health.

Direct selling leads weight management and wellbeing sales

Direct selling companies, led by Herbalife, accounted for the majority of retail value sales of weight management and wellbeing in 2019. Herbalife and other direct selling companies have strong sales forces, which reach a wide consumer base in urban and rural areas.

Building consumer loyalty is hard for weight loss supplements

In 2019, private label weight loss supplements were negligible in Guatemala. Lack of stability in weight loss supplements is one of the main reason.

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