Weight Management and Wellbeing in Azerbaijan

PROSPECTS

Weight loss trend continues to drive sales

The growing focus on physical appearance, inspired by fashion, and the health and wellness trend supported sales of weight management and wellbeing over the review period. Women are more influenced by these trends and apply more effort to losing or managing weight.

Slimming teas and meal replacement advance

The incipient health and wellness trend encourage a more inclusive approach to weight management and wellbeing. More and more consumers are switching to healthy lifestyles and diets, which is considered a more long-term and holistic approach to weight management and wellbeing.

Modern pharmacy outlets the place for weight management and wellbeing

In 2018, drugstores/parapharmacies extended its dominance in retail value sales in weight management and wellbeing in Azerbaijan, fuelled by a rising number of outlets through the review period. Meanwhile, the main competing format, chemists/pharmacies continued to see a drop in the number of outlets.

COMPETITIVE LANDSCAPE

Highly fragmented competitive landscape

Two key factors, price and marketing and advertising, drove the choice of weight management and wellbeing brands/products in Azerbaijan in 2018. Evalar, and its key brand Turboslim, led a highly fragmented landscape by investing in extensive advertising, ensuring wide product availability and offering competitive prices.

International brands lead weight management and wellbeing

In the review period, weight management and wellbeing was populated by both international and local brands. The local presence grew rapidly with the domestic manufacture of numerous products, including slimming teas.

Potential side effects of Chinese products hamper sales

Over the review period, Chinese weight management and wellbeing products were widely advertised in Azerbaijan by doctors through medical establishments and pharmaceutical distribution channels, including drugstores/parapharmacies and chemists/pharmacies. However, publicity surrounding the potential side effects Chinese offerings, which spread through the internet and social media platforms, changed the perception and fostered scepticism over the contents and claims of weight management and wellbeing products.

Files are delivered directly into your account within a few minutes of purchase.