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Country Report

Weight Management in

Weight Management and Wellbeing in Kenya

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ageing population and changing lifestyle trends to favour growth

With changing lifestyles among the young population in the region opting for quick dinners that mostly include fast food as well an ageing population trying to juggle fitness with busy work schedules, lifestyle diseases such as obesity as well as growing concerns about appearance will favour the growth of weight management and wellbeing in Kenya. Consumers are more receptive to slimming products, especially teas, as well as programmes which include advice and support during the time necessary to reach their slimming targets.

Coaching-related programmes to drive sales

In the region, coaching-related programmes to support slimming objectives are expected to increase in popularity. There is a number of brands that use their social media platforms to run mass programmes and post tips on to how to manage weight.

Well-connected mid-income consumers to drive growth

Well-connected mid-income consumers have access to greater information and higher disposable incomes to try weight management. This group is usually more receptive to such campaigns and perceived to be tech savvy.

COMPETITIVE LANDSCAPE

Consumers to expect innovation from manufacturers

Due to the high presence of information, consumers head to nutritionists/general practitioners for advice, and therefore manufacturers of weight management and wellbeing need to address consumers who are over-informed and increasingly aware of the benefits offered by these products, but also sceptical of the dangers of slimming solutions due to global health concerns. The onus will be on the manufacturers to demonstrate the credibility of their products and to innovate to ensure their formulations are more natural.

Multinationals expected to dominate

Large weight management and well-being companies are expected to continue launching a higher number of products into the region in a bid to push out local competition. In addition, this is in a bid to increase their product coverage as it remains relatively low in the region compared to their other international markets.

Chemists/pharmacies to remain key distributors

Due to this category being relatively new, consumers are expected to prefer specialist healthfood shops as well as chemist/pharmacies as a benchmark for authenticity. This helps to create channels where consumers can trust, due to a credible image as well as the added advantage of having a specialist who can offer advice to consumers.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Kenya?
What are the major brands in Kenya?
What is the market size of Weight Management in Kenya?
What are the major brands in Kenya?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Kenya?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Kenya - Category analysis

HEADLINES

PROSPECTS

Ageing population and changing lifestyle trends to favour growth

Coaching-related programmes to drive sales

Well-connected mid-income consumers to drive growth

COMPETITIVE LANDSCAPE

Consumers to expect innovation from manufacturers

Multinationals expected to dominate

Chemists/pharmacies to remain key distributors

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

Consumer health witnesses stable growth in 2018

Potential taxes on parallel imports expected to boost local manufacturing

Consumers educated on identifying legitimate pharmacies through SMS

Technology to be a major disruptor in the supply chain

Value growth over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Weight Management and Wellbeing in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ageing population and changing lifestyle trends to favour growth

Coaching-related programmes to drive sales

Well-connected mid-income consumers to drive growth

COMPETITIVE LANDSCAPE

Consumers to expect innovation from manufacturers

Multinationals expected to dominate

Chemists/pharmacies to remain key distributors

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Weight Management and Wellbeing in Kenya - Category analysis

HEADLINES

PROSPECTS

Ageing population and changing lifestyle trends to favour growth

Coaching-related programmes to drive sales

Well-connected mid-income consumers to drive growth

COMPETITIVE LANDSCAPE

Consumers to expect innovation from manufacturers

Multinationals expected to dominate

Chemists/pharmacies to remain key distributors

CATEGORY DATA

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

Consumer health witnesses stable growth in 2018

Potential taxes on parallel imports expected to boost local manufacturing

Consumers educated on identifying legitimate pharmacies through SMS

Technology to be a major disruptor in the supply chain

Value growth over the forecast period

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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