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Country Report

Weight Management in

Weight Management and Wellbeing in Kenya

17 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet boosts weight management and wellbeing sales growth

The growing popularity of internet retailing among Kenyans due to improving infrastructure and lower prices has provided a distribution channel for weight management and wellbeing products. These products target primarily young savvy internet users who have a high disposable income and are health conscious and looking to lose weight to improve their appearance.

Increased awareness and growing middle class set to push future sales

Rising distribution of weight management and wellbeing products is also being seen in Kenya, with products being retailed via health shops, chemists and pharmacies, as well as via direct selling through agents and company representatives. Budding fast food outlets in Kenya, low activity levels among the working class and longer working hours and poor diets, as well as high levels of inactivity among both children and adults, with television and video games replacing play, has led to rising levels of obesity in Kenya.

Increasing incomes and health consciousness to boost demand

Rising disposable incomes, as well as growing health awareness among Kenyans, will lead to continued value and volume sales as distribution partners introduce new products at affordable prices. Growing government involvement, through the Ministry of Health, in educating the public on lifestyle diseases will lead to increased awareness and growing focus on healthy weight loss and management.

COMPETITIVE LANDSCAPE

Widening product distribution key to sales growth

Manufacturers will focus on developing their distribution networks in order to compete effectively with other players, using all available platforms, especially internet retailing, health shops, and chemists/pharmacies, to prevent any stock-outs and broaden product offering to accommodate smaller packaging, as well as affordable brands. Further development of the distribution channel into modern retailing outlets will be pursued with the aim of reaching a wider target market.

International brands dominate the category

Sky Healthcare, a local distribution partner for USN products, continues to dominate weight management and wellbeing as there are no local players that operate in this area or which are expected to do so in the near future. Focus will remain on upper and middle income consumers, who have high disposable incomes and are more prone to lifestyle ailments, as well as obesity problems.

Importance of positive media coverage

A popular weight loss television programme known as Slim Possible continues to air in one of Kenya’s leading television stations and has played a major role in changing public perception about quick weight loss using products and rather focusing on long term weight loss utilising exercise and nutrition as a preferred weight loss means. Numerous Kenyans have adopted this method thanks to the proliferation of affordable gyms, both in city centres and urban residential areas, offering services at affordable prices, as well as ease of access to nutritionists.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Kenya?
What are the major brands in Kenya?
What is the market size of Weight Management in Kenya?
What are the major brands in Kenya?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Kenya?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Kenya - Category analysis

HEADLINES

PROSPECTS

Internet boosts weight management and wellbeing sales growth

Increased awareness and growing middle class set to push future sales

Increasing incomes and health consciousness to boost demand

COMPETITIVE LANDSCAPE

Widening product distribution key to sales growth

International brands dominate the category

Importance of positive media coverage

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow in 2017

Changing consumer lifestyles influencing consumer health

GlaxoSmithKline East Africa continues to lead market in 2017

Chemists/pharmacies continue to dominate distribution

Positive growth expected for consumer health in Kenya

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Weight Management and Wellbeing in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet boosts weight management and wellbeing sales growth

Increased awareness and growing middle class set to push future sales

Increasing incomes and health consciousness to boost demand

COMPETITIVE LANDSCAPE

Widening product distribution key to sales growth

International brands dominate the category

Importance of positive media coverage

Samples

Overview

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Table of Contents

Weight Management and Wellbeing in Kenya - Category analysis

HEADLINES

PROSPECTS

Internet boosts weight management and wellbeing sales growth

Increased awareness and growing middle class set to push future sales

Increasing incomes and health consciousness to boost demand

COMPETITIVE LANDSCAPE

Widening product distribution key to sales growth

International brands dominate the category

Importance of positive media coverage

CATEGORY DATA

Consumer Health in Kenya - Industry Overview

EXECUTIVE SUMMARY

Consumer health sales continue to grow in 2017

Changing consumer lifestyles influencing consumer health

GlaxoSmithKline East Africa continues to lead market in 2017

Chemists/pharmacies continue to dominate distribution

Positive growth expected for consumer health in Kenya

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

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