There will be muted constant value growth of weight management and wellbeing products over the forecast period. However, rising health awareness across the consumer base will continue to support demand, and the country’s population growth will also help to maintain sales.
Over the forecast period, pharmacies will remain significant challenges for weight management and wellbeing products, but e-commerce will continue to make gains. Consumers feel more comfortable buying weight loss products online as they are embarrassed about it and appreciated the anonymity of buying online.
Kenyans are becoming more health-aware and taking up more active lifestyles again. This has been bolstered by the pandemic.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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