Country Report

Weight Management in

Weight Management and Wellbeing in Germany

Dec 2020

US$990

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Executive Summary

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2020 IMPACT

Lifestyle factors change due to COVID-19 outbreak

The outbreak of COVID-19, leading to social distancing and home seclusion, translated to lower demand for products that were not deemed essential and could be substituted, accompanied by general attitudes towards healthy nutrition or diet. Weight management and wellbeing for instance, continued to generally decline in current value terms, as a result in waning demand for the largest and most impactful category of meal replacement, which was related to increased consumption of home-cooked meals during the lockdown.

Slimming teas gains further boost from its natural image

While meal replacement is in decline, slimming teas continued to record a strong performance in 2020, in both current value and volume terms. This was due to the wider health and wellness trend that has resulted in the greater prevalence of ‘’natural’’ solutions to losing weight or offering detoxifying qualities in addition to expanding availability, a wide range of flavours and affordability.

Meal replacement brands register further losses as a result of home confinement due to COVID-19

Meal replacement, holding dominant value share within weight management and wellbeing in Germany, therefore represents the leading brands in terms of share. However, these brands saw reduced interest from consumers in 2020, already experiencing declining sales registered by the vast majority of players prior to the pandemic as consumers looked to take a more holistic approach to healthy eating.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Germany?
What are the major brands in Germany?
What is the market size of Weight Management in Germany?
What are the major brands in Germany?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lifestyle factors change due to COVID-19 outbreak

Slimming teas gains further boost from its natural image

Meal replacement brands register further losses as a result of home confinement due to COVID-19

RECOVERY AND OPPORTUNITIES

Limited prospects due to meal replacement products going out of fashion

Success of slimming teas supported by drugstores and e-commerce

Naturalness and clean label is a visible trend

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Consumer Health in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Weight Management and Wellbeing in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Lifestyle factors change due to COVID-19 outbreak

Slimming teas gains further boost from its natural image

Meal replacement brands register further losses as a result of home confinement due to COVID-19

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lifestyle factors change due to COVID-19 outbreak

Slimming teas gains further boost from its natural image

Meal replacement brands register further losses as a result of home confinement due to COVID-19

RECOVERY AND OPPORTUNITIES

Limited prospects due to meal replacement products going out of fashion

Success of slimming teas supported by drugstores and e-commerce

Naturalness and clean label is a visible trend

CATEGORY DATA

Consumer Health in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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