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Learn moreDec 2020
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The outbreak of COVID-19, leading to social distancing and home seclusion, translated to lower demand for products that were not deemed essential and could be substituted, accompanied by general attitudes towards healthy nutrition or diet. Weight management and wellbeing for instance, continued to generally decline in current value terms, as a result in waning demand for the largest and most impactful category of meal replacement, which was related to increased consumption of home-cooked meals during the lockdown.
While meal replacement is in decline, slimming teas continued to record a strong performance in 2020, in both current value and volume terms. This was due to the wider health and wellness trend that has resulted in the greater prevalence of ‘’natural’’ solutions to losing weight or offering detoxifying qualities in addition to expanding availability, a wide range of flavours and affordability.
Meal replacement, holding dominant value share within weight management and wellbeing in Germany, therefore represents the leading brands in terms of share. However, these brands saw reduced interest from consumers in 2020, already experiencing declining sales registered by the vast majority of players prior to the pandemic as consumers looked to take a more holistic approach to healthy eating.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Germany market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.