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Country Report

Weight Management in

Weight Management and Wellbeing in Germany

Sep 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

In Germany, weight problems are becoming increasingly prevalent, with 60% of men and 40% of women classified as overweight according to the German Nutrition Society. Although manufacturers of weight management and wellbeing products are targeting this growing group, value sales continued to decline in 2018 as many consumers instead chose to try and adopt a healthier lifestyle.

Although consumers are increasingly considering alternative methods to lose weight, there remains a considerable share of the German population which is interested in weight management and wellbeing products. This is because there are many consumers who do not have the time to regularly eat healthily or engage in sport due to hectic lifestyles, as well as many who are not willing to invest the time and energy necessary in losing weight.

While Germans are becoming increasingly conscious of their health and are hence focusing on improving their diets and participating in sport, weight management and wellbeing products are also suffering from consumer dissatisfaction, particularly in terms of their efficacy. A study on weight management products conducted by the German consumer magazine Oekotest in early 2018 showed that overall consumers view these products as relatively expensive and not particularly effective, with them likely to regain weight once they stop using them.

Competitive Landscape

In 2018, while weight management and wellbeing continued to record a decline in value sales, the brand manufacturer Almased saw its sales remain stable in the biggest category, meal replacement. This can be attributed to regular advertisements, which emphasise its products’ efficacy, as well as the launch of a new lactose-free variant of its main product.

Although chemists/pharmacies remained a significant channel for weight management and wellbeing products, they are facing growing competition not only from drugstores and supermarkets but particularly internet retailing. An indication of this is the increasing presence of online players offering personalised fitness and nutrition programmes, such as Bodychange as well as start-ups like Trinkkost.

The leading player Almased is not only facing competition from more innovative meal replacement products but also supplement nutrition drinks and weight loss supplements. The rise of Refigura in the latter category continued in 2018, showing that, on the one hand, consumers are willing to try new products, particularly if supported by significant advertising activities, while on the other, Refigura’s growth reflects the ongoing trend towards more natural products in consumer health.

Competitive Landscape

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Germany?
What are the major brands in Germany?
What is the market size of Weight Management in Germany?
What are the major brands in Germany?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Germany - Category analysis

ANALYSIS

Headlines

Prospects

Category continues to suffer from consumers adopting healthier lifestyles
Target audience remains significant in size
Alternative methods benefit from consumer dissatisfaction

Competitive Landscape

Almased maintains its leading position as competitive pressures increase
New players focus on the online channel and rising health awareness
Refigura the most significant new product launch in recent years

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Consumer health continues to record steady growth
Growing health awareness helps support several trends
Focus on healthy lifestyles serves to intensify competition
Internet retailing drives growth in consumer health
Slightly weaker performance expected over the forecast period

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Megatrends

Country Report

Weight Management and Wellbeing in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Competitive Landscape

Competitive Landscape

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Weight Management and Wellbeing in Germany - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in Germany - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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