Weight Management and Wellbeing in Indonesia

PROSPECTS

Weight loss supplements sales driven by rising consumer health awareness

Partly due to very high consumption of rice and sweet foods, many Indonesians struggle with high risk conditions such as diabetes, cancer and heart problems. Many national dishes are also very sweet, such as Es Teler and Es Campur, which contain a high level of sugar in one serving and are also very greasy, thus fuelling cholesterol levels.

Rising health consciousness driving demand for supplement nutrition drinks

Weight loss supplements posted strong growth in 2018. Sales are robust due to the fact that many Indonesian consumers are now more concerned about specific health conditions such as diabetes.

Positive outlook for weight management and wellbeing

Health consciousness continues to rise in Indonesia. Consumers are now more aware of the importance of leading a healthier lifestyle by, for example, consuming less white rice, as well as the advantages of meal replacements and weight loss supplements.

COMPETITIVE LANDSCAPE

Herbalife Indonesia leads sales

Herbalife Indonesia continues to lead sales in this area, with the company being particularly strong in meal replacements and its products being among the fastest growing on the market. Natural/herbal ingredients attract Indonesian consumers, while distribution to rural areas also helps to boost growth.

Local brands compete with international players

Local players continued to compete head-to-head with international brands in 2018. In weight management, low income consumers are increasingly purchasing domestic brands, while upper-middle income consumers continue to purchase international brands.

Internet retailing sales continue to grow

As Indonesian consumers begin to shop online more often, consumer health players are also starting to target this area. Internet retailing has become a convenient way to shop, with various shipping methods such as Go-Send by GO-JEK allowing any shop or drugstore to directly send a product the same day as purchase.

Files are delivered directly into your account within a few minutes of purchase.