Weight Management and Wellbeing in Indonesia

PROSPECTS

Indonesian diet continues invite weight gain and high health risks, and consumers increasingly seek weight loss supplements to reduce the risks

Weight loss supplements accounted for the highest share of value sales within weight management and wellbeing in 2019, largely due to Indonesians’ awareness that their very high consumption of rice and sweet foods leads to high-risk health conditions such as diabetes and cancer as well as heart problems. Many national dishes also contain high levels of sugar with a single serving and are also very greasy, leading to high cholesterol levels.

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Supplement nutrition drinks posted the strongest value growth in 2019 and its value CAGR is expected to be up by double digits over the forecast period. As with weight loss supplements, Indonesian consumers are looking to supplement nutrition drinks as a way to avoid or alleviate specific health conditions such as diabetes, and while boosting their nutrition intake.

Prospects are bright for growth of weight management and wellbeing

Prospects for growth of weight management and wellbeing continue to be bright as consumer health consciousness continues to rise in Indonesia. Indonesians are more aware of both the importance of leading a healthier lifestyle and the advantages that meal replacement, weight loss supplements and other weight management have to offer.

COMPETITIVE LANDSCAPE

Herbalife Indonesia maintains its strong lead in the category

Herbalife Indonesia maintained its strong lead within weight management and wellbeing in 2019, accounting for more than a third of the total value sales and posting double-digit value growth over the year. The company’s particular strength is in meal replacements and its products continue to be among the fastest-growing products on the market.

Local players are lined up to compete with Herbalife and other international players

Local players competing with the international company Herbalife – albeit at a distance – are many, led by Nutrifood Indonesia, which ranked second within the weight management and wellbeing category in 2019 and saw higher value growth than Herbalife over the year. Its WRP brand ranks second in meal replacement, behind Herbalife, and third in slimming teas, behind two other domestic brands.

Internet retailing sees the highest value growth in 2019

Internet retailing of weight management and wellbeing saw the highest value growth among distribution channels in 2019, followed by direct selling and health and beauty specialist retailers. As Indonesian consumers begin to shop online more often, consumer health players are also starting to target this area.

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