Over the forecast period, direct sellers will remain a significant channel for weight management and wellbeing products, but e-commerce had been growing strongly, as with online channels offering greater flexibility when it comes to ease of purchase, payment options, price comparison and reviews by existing customers. E-commerce is expected to increase its share over the forecast period, with retailers likely to increasingly pursue an omnichannel approach considering the convenience sought by consumers.
Supplement nutrition drinks is expected to continue to record the strongest performance over the forecast period, as its consumption is seen as part of a holistic healthy lifestyle. Any model with a vegan and health-focused positioning will resonate among consumers, and on-the-go protein blends and natural ingredients will be found in modern retailers as functional drinks have gained popularity in recent years.
As weight loss supplements are generally considered ineffective, Colombian consumers remain generally unsatisfied and crave innovation. For this reason, consumers display low levels of brand and product loyalty and tend to explore new brands, with a desire for innovation that is not always met.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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