Weight management products are expected to perform well in 2021, with healthy current value growth, as many people gained weight during lockdowns and are now looking to lose it. Weight loss supplements is expected to register the highest current value growth, with supplement nutrition drinks being the only other product area has that has a meaningful presence in Pakistan in terms of value sales.
Local player, Getz Pharma retains the lead in weight management and wellbeing in 2021. The company’s aggressive use of promotions has enabled its Nobese brand to gain high levels of consumer recognition.
The incidence of obesity is increasing in Pakistan and rates are rising fastest among young urban dwellers, as they engage in sedentary employment and favour convenience food. In fact, Euromonitor International forecasts that the proportion of the adult population considered obese will rise above 10% by the end of the forecast period, while the proportion considered overweight will exceed 20%.
Weight management and wellbeing will register moderate constant value growth over the forecast period. Obesity is a growing problem in Pakistan.
The forecast period is expected to see innovation in weight management and wellbeing as players seek to expand demand beyond affluent urban dwellers. Weight management and wellbeing products are becoming more popular among low- and mid-income consumers because of an increasing cultural focus on glamour and beauty.
Over the forecast period, players are expected to continue to focus on expanding the retail presence of their product portfolios in order to tap into growing sales. Ensuring that products are available in a range of retail channels is likely to be a key element in the expansion of sales, as the product area looks to broaden its consumer base and establish a more everyday positioning in the market.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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