Supplement nutrition drinks appeal to an audience who wish to lose weight, as well as those with specific nutritional deficiencies and illnesses. Many consumers consider using supplement nutrition drinks a less extreme or healthier way to lose weight (than using OTC obesity products or weight loss supplements), thus supporting growth and making this the main driver of category sales.
Weight loss and wellbeing products are expected to see increasing competition from other health-focused categories such as protein bars and protein RTD products. These options are increasingly being used as healthy on-the-go snacks by Norwegian consumers with some treating them as alternatives to breakfast.
With consumers increasingly focusing on natural approaches to health and wellbeing, such as following a healthy diet and exercising regularly, manufacturers of weight management and wellbeing products will find it difficult to gain their attention. Consumer concern regarding both the artificiality of these products and their efficacy will remain widespread.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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