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Country Report

Weight Management in

Weight Management and Wellbeing in Italy

19 pages, Oct 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Obesity and being overweight are growing concerns in Italy

There are growing concerns about the impact of the proportion of the Italian population that is overweight and obese. According to Adi, the Italian Association of Dietary and Nutrition Clinics, the population that is overweight amounted to 21 million, whilst the population suffering from obesity reached six million, in 2016, with the Southern regions such as Molise, Abruzzo and Puglia recording higher rates of obesity.

Italian government to act on these concerns

Over the forecast period, prevention measures in regard to overweight and obesity will be priorities of the Italian government, which will continue to invest in awareness campaigns. However, the number of Italians overweight and affected by obesity is not expected to decrease over the forecast period.

Italians looking for concrete results

Despite the rising incidence of overweight and obesity, Italians who are overweight are becoming increasingly concerned about slimming and this trend is set to benefit meal replacement over the forecast period. Meal replacement is perceived as providing slimmers with concrete results.

COMPETITIVE LANDSCAPE

Herbalife continues to lead a fragmented category

Herbalife remained the leader within weight management and wellbeing in 2017, holding first place in meal replacement and weight loss supplements thanks to its eponymous brand and its Formula 1 brand. The company is among the most important direct sellers and is very popular in Italy, relying on its solid network of agents.

Nutrition & Santé ranks second

Nutrition & Santé Italia SpA ranked second in 2017, thanks to its Pesoforma brand being present in leading grocery retailers. Nutrition & Santé also launched Protiplus during the review period, a proteic meal replacement line available through pharmacies.

GlaxoSmithKline the only player in OTC obesity

In 2017, GlaxoSmithKline remained the only company present within OTC obesity, where it offers the Alli brand in Italy, launched in 2009 and still available despite the fact that the brand may be withdrawn from some markets. Meanwhile, supplement nutrition drinks is dominated by multinationals Abbott SpA, with its Ensure and Glucerna brands, and Nestlé Italiana SpA, with its Meritene brand.

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Samples

Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Italy?
What are the major brands in Italy?
What is the market size of Weight Management in Italy?
What are the major brands in Italy?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Italy - Category analysis

HEADLINES

PROSPECTS

Obesity and being overweight are growing concerns in Italy

Italian government to act on these concerns

Italians looking for concrete results

COMPETITIVE LANDSCAPE

Herbalife continues to lead a fragmented category

Nutrition & Santé ranks second

GlaxoSmithKline the only player in OTC obesity

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2012-2017
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2013-2017
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2014-2017
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2017-2022
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2017-2022

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Weight Management and Wellbeing in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Obesity and being overweight are growing concerns in Italy

Italian government to act on these concerns

Italians looking for concrete results

COMPETITIVE LANDSCAPE

Herbalife continues to lead a fragmented category

Nutrition & Santé ranks second

GlaxoSmithKline the only player in OTC obesity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Weight Management and Wellbeing in Italy - Category analysis

HEADLINES

PROSPECTS

Obesity and being overweight are growing concerns in Italy

Italian government to act on these concerns

Italians looking for concrete results

COMPETITIVE LANDSCAPE

Herbalife continues to lead a fragmented category

Nutrition & Santé ranks second

GlaxoSmithKline the only player in OTC obesity

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Solid growth for consumer health in Italy

Ageing consumers keen to invest in health and prevention

Key acquisitions shape new company rankings in 2017

Chemists/pharmacies remains the main channel thanks to strong consumer trust

Increasingly sophisticated Italian consumers seek more natural products

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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