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Learn moreOct 2020
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Weight management and wellbeing was only mildly impacted by COVID-19. Meal replacements benefited from the rise in the number of consumers looking to get back in shape as a result of inactivity during lockdown, when many Italians ate more and gained weight eating comfort food rich in calories.
According to Coldiretti, on average, Italians gained a couple of kilos during the lockdown: 25% ate more, 27% spent longer at the table, and 32% dedicated more time in the kitchen, with many Italians baking bread, pizza and cakes. Indeed, there was a major boom in sales of so-called comfort food rich in calories, sugars, fats and carbohydrates.
Herbalife continues to lead the fragmented competitive landscape. However, the company was negatively impacted by COVID-19 and lockdown restrictions in 2020, with most Italians staying at home in March and April.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Weight Management in Italy market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.