Weight management and wellbeing faces an uncertain future with volume and value sales (at constant 2023 prices) expected to remain below 2019 levels. On the one hand, growing rates of overweight and obesity in Italy should help to sustain some demand for these products.
Meal replacement will remain the largest category of weight management and wellbeing in Italy over the forecast period, despite being projected to record a small decline in volume and value terms (at constant 2023 prices). Sales are however expected to continue benefiting from the growing demand for convenient and balanced meals with a high protein content.
OTC obesity in Italy is very small category with low potential for growth. It refers to orlistat-based OTC medicines, which are still rarely prescribed by doctors and endocrinologists in Italy.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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