Weight management and wellbeing should benefit from rising rates of obesity and overweight in Italy, with consumers likely to look for support in losing weight. Overweight and obesity are among the main causes of death and disability in Europe and estimates suggest that they cause more than 1.
Weight loss supplements is expected to continue struggling in Italy. These products typically have a very short life cycle and need considerable investment in marketing and/or innovation in order to sustain growth.
Meal replacement will remain the largest category of weight management and wellbeing in Italy over the forecast period, despite being projected to record a small decline in value terms (at constant 2022 prices). Sales are however expected to continue benefiting from the growing demand for convenient and balanced meals with a high protein content.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Slimming Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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