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Country Report

Weight Management in

Weight Management and Wellbeing in Italy

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising obesity concerns in Italy

Concerns about the health impact of excess weight continued to rise in Italy. Weight issues affect nearly 46% of Italians overall, with 36% of people being deemed overweight and 10% suffering from obesity, according to The National Observatory on Health in the Italian Regions.

Competition from alternative weight loss methods curbs growth

Weight management and wellbeing recorded a moderate decline in value sales in 2018. Despite the rising incidence of obesity in Italy, weight management and wellbeing suffered from increasing competition from alternative weight loss methods, such as increasingly active lifestyles, including exercising at fitness centres, as well as from prescription medicines.

Meal replacement’s growth driven by naturally positioned products

Meal replacement is expected to show positive growth rates over the forecast period, continuing to benefit from consumers’ appreciation of these products for offering effective slimming results. It is set to remain the most significant product in terms of value sales, with bars expected to remain the most popular format due to their convenience.

COMPETITIVE LANDSCAPE

Herbalife continues to increase its lead

Direct seller Herbalife remained the leader within weight management and wellbeing in 2018, ranking first in meal replacement and weight loss supplements due to its eponymous brand and its Formula 1 brand. Herbalife relies on its strong network of direct selling agents and is appreciated by Italians due to its long-term presence and natural positioning.

Pesoforma and Enervit Protein have strong presence in grocery retailers

Nutrition & Santé Italia SpA maintained its second position, with a strong positioning in grocery retailers due to its Pesoforma brand. In 2018, Nutrition & Santé decided to withdraw Protiplus, a protein meal replacement line available through pharmacies, to focus on Pesoforma, which it extended with the recent Pesoforma Nature line.

International companies dominate OTC obesity and supplement nutrition drinks

In contrast to the highly fragmented weight loss supplements and meal replacement, both OTC obesity and supplement nutrition drinks remained highly concentrated in Italy. GSK Consumer Healthcare continued to be the only company operating in OTC obesity in 2018, offering the Alli brand, which was launched in 2009 and still available at the end of the review period, despite the fact that the brand may be withdrawn from some markets.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Italy?
What are the major brands in Italy?
What is the market size of Weight Management in Italy?
What are the major brands in Italy?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Italy - Category analysis

HEADLINES

PROSPECTS

Rising obesity concerns in Italy

Competition from alternative weight loss methods curbs growth

Meal replacement’s growth driven by naturally positioned products

COMPETITIVE LANDSCAPE

Herbalife continues to increase its lead

Pesoforma and Enervit Protein have strong presence in grocery retailers

International companies dominate OTC obesity and supplement nutrition drinks

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Weight Management and Wellbeing in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Rising obesity concerns in Italy

Competition from alternative weight loss methods curbs growth

Meal replacement’s growth driven by naturally positioned products

COMPETITIVE LANDSCAPE

Herbalife continues to increase its lead

Pesoforma and Enervit Protein have strong presence in grocery retailers

International companies dominate OTC obesity and supplement nutrition drinks

Samples

Overview

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Table of Contents

Weight Management and Wellbeing in Italy - Category analysis

HEADLINES

PROSPECTS

Rising obesity concerns in Italy

Competition from alternative weight loss methods curbs growth

Meal replacement’s growth driven by naturally positioned products

COMPETITIVE LANDSCAPE

Herbalife continues to increase its lead

Pesoforma and Enervit Protein have strong presence in grocery retailers

International companies dominate OTC obesity and supplement nutrition drinks

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians’ focus on long-term health and prevention ensures steady growth

An increasingly stressed and ageing population is shaping consumer health demand

Domestic herbal specialist Aboca continues to gain share in Italy

OTC medicines permitted for retail through online pharmacies

Positive forecast due to the trend towards wellbeing and self-medication

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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