Country Report

Weight Management in

Weight Management and Wellbeing in Italy

Oct 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Inactivity during lockdown off-set by more focus on immune boosting supplements

Weight management and wellbeing was only mildly impacted by COVID-19. Meal replacements benefited from the rise in the number of consumers looking to get back in shape as a result of inactivity during lockdown, when many Italians ate more and gained weight eating comfort food rich in calories.

Rise in obesity rate among Italian consumers fails to stimulate growth

According to Coldiretti, on average, Italians gained a couple of kilos during the lockdown: 25% ate more, 27% spent longer at the table, and 32% dedicated more time in the kitchen, with many Italians baking bread, pizza and cakes. Indeed, there was a major boom in sales of so-called comfort food rich in calories, sugars, fats and carbohydrates.

XL-S continues to gain sales share

Herbalife continues to lead the fragmented competitive landscape. However, the company was negatively impacted by COVID-19 and lockdown restrictions in 2020, with most Italians staying at home in March and April.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in Italy?
What are the major brands in Italy?
What is the market size of Weight Management in Italy?
What are the major brands in Italy?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Inactivity during lockdown off-set by more focus on immune boosting supplements

Rise in obesity rate among Italian consumers fails to stimulate growth

XL-S continues to gain sales share

RECOVERY AND OPPORTUNITIES

Health concerns limiting growth within weight loss supplements

Meal replacement brands adapt to rising consumer health awareness

Investment in clever positioning and marketing increasingly key to success

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Weight Management and Wellbeing in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Inactivity during lockdown off-set by more focus on immune boosting supplements

Rise in obesity rate among Italian consumers fails to stimulate growth

XL-S continues to gain sales share

Samples

Overview

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Table of Contents

Weight Management and Wellbeing in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Inactivity during lockdown off-set by more focus on immune boosting supplements

Rise in obesity rate among Italian consumers fails to stimulate growth

XL-S continues to gain sales share

RECOVERY AND OPPORTUNITIES

Health concerns limiting growth within weight loss supplements

Meal replacement brands adapt to rising consumer health awareness

Investment in clever positioning and marketing increasingly key to success

CATEGORY DATA

Consumer Health in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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