All weight management and wellbeing categories are projected to record robust growth in volume and current value terms throughout the forecast period. While the desire of consumers to quickly lose so-called “lockdown weight” will remain an important driver of demand in the short term, overall expansion will be primarily fuelled by longer-term trends such as rising obesity rates and population ageing in Kazakhstan, increasing image-consciousness among younger consumers and growing public awareness of the many health risks associated with being overweight or obese.
Meal replacement is projected to be the most dynamic category in volume and current value growth terms over the forecast period. Given that these products retail at relatively high price points, demand is likely to remain somewhat subdued in the short term due to increased caution around discretionary spending.
Thanks to early mover advantages, wide portfolios, trusted brand reputations and the success of their distribution models, it is expected direct selling companies such as Amway and Herbalife will continue to claim the lion’s share of weight management and wellbeing value sales over the forecast period. The development of more sophisticated products and heavy investment in promotional activities should also ensure the leadership of such companies is not seriously challenged.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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