Country Report

Weight Management in

Weight Management and Wellbeing in South Korea

21 pages, Feb 2019

US$990

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Executive Summary

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PROSPECTS

Meal replacement sees decline as consumers prefer to eat well

Enhanced understanding of nutrition and physical health among South Korean consumers encouraged them to seek healthier ways to manage weight. The mukslim or “eating well while losing weight” trend is becoming widely popular in the country.

Demand for convenient nutrition stimulates sales of supplement nutrition drinks

The growth in the senior demographic in South Korea supported the growth in demand for products that are both nutritious and easy to swallow. Many elderly consumers find cooking regularly and eating solid meals challenging.

New packaging for supplement nutrition drinks

Consumers who are unwilling to surrender their breakfast look for convenient, odourless and easy to swallow products. As a result, supplement nutrition drinks have become increasingly popular.

COMPETITIVE LANDSCAPE

Local players benefit from localised marketing

Due to their deep understanding of domestic market drivers and consumer demands, South Korean players registered positive growth in a red ocean market, where international players struggle to thrive. For example, TGRN, a diet supplement manufacturer, promoted its Grn+ brand by utilising the power of celebrity endorsements and viral social media trends in South Korea.

New entrant aims to develop brand loyalty

Dong-A Pharmaceutical, a new entrant in supplement nutrition drinks in 2018, appealed to the philanthropic characteristics of consumers by focusing their marketing on hospitals and care homes. In this way, Dong-A Pharmaceutical aims to capture senior consumers trying supplement nutrition drinks for the first time.

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Weight Management Market Sample Report Weight Management Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Weight Management in South Korea?
What are the major brands in South Korea?
What is the market size of Weight Management in South Korea?
What are the major brands in South Korea?
Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
Are slimming teas popular in South Korea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Weight Management and Wellbeing in South Korea - Category analysis

HEADLINES

PROSPECTS

Meal replacement sees decline as consumers prefer to eat well

Demand for convenient nutrition stimulates sales of supplement nutrition drinks

New packaging for supplement nutrition drinks

COMPETITIVE LANDSCAPE

Local players benefit from localised marketing

New entrant aims to develop brand loyalty

CATEGORY DATA

Table 1 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
Table 2 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
Table 4 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
Table 5 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 6 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Weight Management and Wellbeing in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Meal replacement sees decline as consumers prefer to eat well

Demand for convenient nutrition stimulates sales of supplement nutrition drinks

New packaging for supplement nutrition drinks

COMPETITIVE LANDSCAPE

Local players benefit from localised marketing

New entrant aims to develop brand loyalty

Samples

Overview

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Table of Contents

Weight Management and Wellbeing in South Korea - Category analysis

HEADLINES

PROSPECTS

Meal replacement sees decline as consumers prefer to eat well

Demand for convenient nutrition stimulates sales of supplement nutrition drinks

New packaging for supplement nutrition drinks

COMPETITIVE LANDSCAPE

Local players benefit from localised marketing

New entrant aims to develop brand loyalty

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Consumer preference and taste impacts performance

Consumer health posts more moderate retail value sales growth in 2018

Korea Ginseng leads consumer health in 2018

Dynamic distribution for vitamins and dietary supplements

Consumer health is approaching maturing

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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