As an increasing number of consumers in South Korea seek greater convenience in their busy lives as they resume post-pandemic routines, the trend of choosing nutritionally-balanced meal replacement products over preparing a meal from scratch, purchasing calorie-laden ready meals or visiting a restaurant is likely to gain momentum. Meal replacement comprising a wide range of formats including grain-based shakes, bars, and full meals, which traditionally targeted an older audience, are becoming increasingly popular among millennials and Generation Z.
Supplement nutrition drinks is expected to remain the most dynamic performer over the forecast period. As the South Korean population is ageing, the demand for supplement nutrition drinks which are nutritious and easy to swallow is expected to increase further.
Within weight management and wellbeing, e-commerce is becoming an increasingly important distribution channel in South Korea. Although this channel was already recording strong growth prior to COVID-19, the pandemic has accelerated the move to online purchases, with further share gain and dynamic growth recorded in 2022.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Slimming Products
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Slimming Products research and analysis database.
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