Weight management and wellbeing has continued to see small stable growth throughout the pandemic. One positive impact of COVID-19 on sales was the fact that the virus made many consumers more concerned about their health and weight, with obesity significantly raising your chances of experiencing serious health complications alongside the virus.
Direct selling continues to play an important role in weight management and wellbeing in Latvia in 2021. There are several direct selling players present in this OTC consumer health category, such as Herbalife Nutrition, Oriflame Latvia, and Amway Polska.
Herbalife Nutrition will maintain its clear lead in weight management and wellbeing in value terms in 2021, accounting for around a third of value sales. The company is the long-standing leader in meal replacement in which it holds over half of the share.
The health and wellness trend in Latvia is only expected to strengthen over the forecast period, stimulating current value growth in weight management and wellbeing. In Latvia, obesity figures reliably increase year-on-year.
Few changes are anticipated in the category during the forecast period, with many players present in other categories in Latvia and focus their efforts on the larger ones. Nevertheless, as health and wellness will be increasingly important in Latvia in the coming years, consumers will start to combine weight management and wellbeing products with natural methods (like dieting and taking part in sports) to manage their weight.
Although all categories are expected to see growth in the forecast period, meal replacement is anticipated to post one of the best performances over the forecast period, due to the ongoing wellness trend, increasing number of consumers dealing with weight issues, and support from major category players such as Herbalife Nutrition. Meal replacement combines several aspects which consumers appreciate.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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