51% of residents in the United Arab Emirates surveyed in April 2021 stated that they had gained 8kg on average during the pandemic, with most citing snacking between meals at home during remote working and studying measures during the lockdown. Other popular reasons for weight gain are linked to sedentary lifestyles during 2020 and eating out of boredom or anxiety.
While meal replacement remains the largest value category, slimming teas is set to record another year of dynamic growth in 2021. This growth is being driven by many factors, including its relatively affordable price points as well as the ability to buy these products in bulk, making them attractive to price-sensitive consumers.
Atkins Nutritionals Inc is set to retain its leadership of weight management and wellbeing in 2021, an increasingly fragmented competitive landscape. However, the popularity of its Atkins Advantage brand is due to its strength in the largest value category of meal replacement where it offers a higher number of variants which are present in major retailing channels.
A growing trend in the United Arab Emirates is to sign up to cooked meal subscriptions delivered to homes or offices on a daily basis as offered by the likes of Rite Bite. The concept partners the consumer with a nutritionist who takes care of each meal for breakfast, lunch and dinner.
The pandemic has fuelled concerns regarding expenditure and the trend amongst price-sensitive consumers to search for products that they deem to offer greater value for money. However, consumers of weight management have limited selection when it comes to lower-priced private label options.
Over the review period, the Ministry of Health in the United Arab Emirates has made a concerted effort to raise awareness of the dangers linked to purchasing illegal diet pills using 2,4-dinitrophenol (DNP), which is believed to be highly toxic but is sometimes used as a fat-burning substance. Illegal fat-burning substances are also being sold online via social media platforms, generating distressing headlines of “deadly diet pills”.
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Understand the latest market trends and future growth opportunities for the Slimming Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.See All of Our Definitions
This report originates from Passport, our Slimming Products research and analysis database.
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