Weight Management and Wellbeing in Dominican Republic

PROSPECTS

Potential for weight management products should be high with two thirds of Dominicans being overweight or obese

With almost two thirds (63%) of the population of the Dominican Republic being overweight or obese, this offers a large potential segment of consumers to target with weight management and wellbeing products. While 34% of the population is classified as being overweight, 29% is classified as obese.

Meal replacement the most dynamic area of weight management and wellbeing

Meal replacement accounted for well over a third of value sales within weight management and wellbeing in 2019, and was also saw the strongest current value growth in this year. Demand for these products is fuelled by consumers who find themselves living faster and more stressful lifestyles, especially in larger urbanised areas, and by those who are trying to eat sensibly and maintain an appropriate weight.

Supplement nutrition drinks reaching new consumers

Supplement nutrition drinks also accounted for more than a third of total value sales in weight management and wellbeing in 2019. Consumers are increasingly turning to supplement nutrition drinks for nutritional convenience, especially while on the go.

COMPETITIVE LANDSCAPE

Leaders Abbott Laboratories and Herbalife account for almost half of total value sales

Abbott Laboratories continued to lead weight management and wellbeing in 2019, mostly on the back of its Ensure brand, which enjoys wide distribution across the country, but also its Glucerna brand. Ensure, which dominates supplement nutrition drinks, has products available in both powder form (eg metal tins of 400g) and liquid (eg RTD 8oz bottles), and in three flavours: Vanilla, Chocolate and Strawberry.

Glucerna and Enterex DBT compete in supplement nutrition drinks for diabetics

Glucerna is an example of a supplement nutrition drink for diabetics, designed to help people with this condition to maintain their energy levels through the product formulation with slow absorption of carbohydrates. The product is distributed through modern grocery retailers and pharmacy chains.

No major presence of generics or private label lines

Most weight management and wellbeing products have relatively high unit prices in the country, which places them beyond the reach of a large number of Dominican households. This is because of the strong presence of imported products that are priced in the local currency but reflect international unit prices.

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