Weight Management and Wellbeing in Dominican Republic

PROSPECTS

Supplement nutrition drinks reaching new consumers

Within weight management and wellbeing, supplement nutrition drinks accounted for over a third of all value sales in 2018. Consumers are increasingly turning to supplement nutrition drinks for nutritional convenience, especially while on the go.

Consumers adopting new strategies for weight management

Meal replacement products accounted for over a third of value sales within weight management and wellbeing in 2018, with this share increasing over the review period. Demand for these products is fuelled by consumers who find themselves living faster and more-stressful lifestyles, especially in larger urbanised areas, and by those who are trying to eat sensibly and maintain an appropriate weight.

Weight loss supplements and convenience

Weight loss supplements continued to become more popular in 2018 among Dominican consumers, particularly working women with less time for exercise and eating healthy meals; however, as consumers have realised that no weight loss supplement is a panacea for permanent weight loss nor a substitute for a healthier lifestyle, growth of weight loss supplements slowed gradually over the review period. Indeed, consumers are migrating to other weight management and wellbeing categories, while incorporating healthier habits into their daily routines.

COMPETITIVE LANDSCAPE

Abbott Laboratories leads

Fuelled by strong sales of its flagship brand Ensure and buttressed by broad distribution throughout the country, Abbott Laboratories led weight management and wellbeing in 2018. Ensure products are available in both powder form (eg metal tins of 400g) and liquid (eg RTD 8oz bottles), and in three flavours: Vanilla, Chocolate and Strawberry.

Direct sellers remain strong within meal replacement

As consumers continue to adopt new approaches to weight loss and weight management, meal replacement products figure prominently in those strategies. Within meal replacement, Herbalife Dominicana continued to lead the pack in 2018.

Room for generics or private label in the category

Most weight management and wellbeing products have relatively high unit prices in the country, which places them beyond the reach of a large number of Dominican households. This is because of the strong presence of imported products that are priced in the local currency but reflect international unit prices.

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